| 摘要: | 本研究著重於考量先進者是否存在著優勢？以及在何種情境之下，採取先進者策略的企業會有較佳的績效表現。研究對象設定為對中國大陸進行直接投資之台商，分別透過取得所需資料做探討及研究。
並藉由過去進入時機與進入模式的文獻先尋找出兩個論點的共通要素來提出研究架構，並以個案探討的方式，由三家已在大陸經營的量販業者，找出要素中間的關聯性，並提出命題。
本研究經研究發現以下結論：
一.不同類型的進入障礙會影響進入時機、進入模式的選擇。
二.不同時機進入的企業所遭遇的進入障礙類型有所不同。
三.企業所擁有的不同類型能力會影響進入時機、進入模式。
四.企業有其最適的進入時機與進入模式搭配方式。
五.先佔優勢並不是一個放諸四海皆準的理論，要發揮這種優勢有其
應有的假設前提。
This study focuses on the considerations advanced by the existence of advantage? And in what context, to adopt advanced strategies of the company who have a better performance of the performance. Study is set to direct investment in mainland China's Taiwan, respectively, to obtain the necessary information to do through study and research.
And by the last time and mode of entry into the literature to find out the first two points of the common elements to the proposed research framework, and to explore ways the case, by the operation of three General Merchadising Store in mainland industry, to identify elements of the middle of the relevance, and to make propositions.
The study found that in this study the following conclusions:
一. Different types of barriers to entry will affect the access time,entry mode
choice.
二. Different time entrants into the business barriers to entry encountered a
different type.
三. Enterprises have access to different types of capabilities will affect the
timing, entry mode.
四. Business has its optimal timing and mode of entry into the match mode.
五. Is not a dominant first-fits-all theory, this advantage has to play its
proper assumptions. |
