The perceived valuation factors for mobile trading services

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题名:	The perceived valuation factors for mobile trading services
作者:	Shih, KH (Shih, Kuang-Hsun)
贡献者:	財金系
关键词:	mobile banking innovative banking mobile communication mobile trading banking operation
日期:	2010
上传时间:	2011-12-15 14:25:36 (UTC+8)
摘要:	This study adopts a method proposed by Ou Yang et al. (2008), to discuss cause effect relationships and the relevant importance of investors' intentions to use a Mobile Trading System (MTS). The findings suggest that psychological risk is the overall core principal indicator of investors' evaluations. Interestingly, commission discount and gifts are perceived as relatively unimportant. Telephone trading still attracts the attention of investors owing to its benefits of space and time, as well as lower performance risk.
显示于类别:	[財務金融學系 ] 期刊論文

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