The perceived valuation factors for mobile trading services

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/21101

Title:	The perceived valuation factors for mobile trading services
Authors:	Shih, KH (Shih, Kuang-Hsun)
Contributors:	財金系
Keywords:	mobile banking innovative banking mobile communication mobile trading banking operation
Date:	2010
Issue Date:	2011-12-15 14:25:36 (UTC+8)
Abstract:	This study adopts a method proposed by Ou Yang et al. (2008), to discuss cause effect relationships and the relevant importance of investors' intentions to use a Mobile Trading System (MTS). The findings suggest that psychological risk is the overall core principal indicator of investors' evaluations. Interestingly, commission discount and gifts are perceived as relatively unimportant. Telephone trading still attracts the attention of investors owing to its benefits of space and time, as well as lower performance risk.
Appears in Collections:	[Department of Banking & Finance ] periodical articles

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