Consumer adoption of PDA phones in Taiwan

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題名:	Consumer adoption of PDA phones in Taiwan
作者:	Teng, WC (Teng, Weichen)
貢獻者:	教育系
關鍵詞:	ICTs information and communication technology mobile communication technology acceptance consumer behaviour purchase intention
日期:	2010
上傳時間:	2011-12-15 14:23:37 (UTC+8)
摘要:	This empirical study applies the structural equation model to test hypotheses about the adoption of PDA phones from a consumer perspective. It finds that adoption and purchase intentions are distinct from each other and have different antecedents. While perceived usefulness and enjoyment have more significant effects on adoption intention, perceived risk and cost have more significant effects on purchase intention. The adoption intention widely used in TAM studies does not fully explain a consumer's adoption behaviour. The results of this paper extend TAM studies and offer more insight into a consumer's adoption behaviour regarding ICT products.
顯示於類別:	[教育學系] 期刊論文

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