Consumer adoption of PDA phones in Taiwan

文化大學機構典藏 CCUR > 教育學院 > 教育學系 > 期刊論文 > Item 987654321/21100

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/21100

题名:	Consumer adoption of PDA phones in Taiwan
作者:	Teng, WC (Teng, Weichen)
贡献者:	教育系
关键词:	ICTs information and communication technology mobile communication technology acceptance consumer behaviour purchase intention
日期:	2010
上传时间:	2011-12-15 14:23:37 (UTC+8)
摘要:	This empirical study applies the structural equation model to test hypotheses about the adoption of PDA phones from a consumer perspective. It finds that adoption and purchase intentions are distinct from each other and have different antecedents. While perceived usefulness and enjoyment have more significant effects on adoption intention, perceived risk and cost have more significant effects on purchase intention. The adoption intention widely used in TAM studies does not fully explain a consumer's adoption behaviour. The results of this paper extend TAM studies and offer more insight into a consumer's adoption behaviour regarding ICT products.
显示于类别:	[教育學系] 期刊論文

文件中的档案:

没有与此文件相关的档案.

在CCUR中所有的数据项都受到原著作权保护.