The main purpose of this study is to examine the relationships among cross-cultural management to employee morale and customer satisfaction and compare the difference of the subsidiary companies of the Japan and Korea MNEs in Taiwan.
This study was conducted via questionnaires survey to collect the data for empirical analysis. Among 200 copies of questionnaires sending, and the total valid responding quantitative are 150 copies and the rate is 75%. The results found that cross-cultural management is positive and significant to influence the employee morale and customer satisfaction.
As regards the differences of subsidiary companies of the Japan and Korea MNEs in Taiwan. The Japan and Korea MNEs’ in Taiwan management systems are adopted by ‘first cultural management.’ which means most of the internal management system to follow the parent company is based, the study suggested that the best cross-cultural management should be ‘third cultural management.’
