異文化管理對員工士氣與顧客滿意度影響之研究－以日、韓電子業在台子公司之比較研究

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Title:	異文化管理對員工士氣與顧客滿意度影響之研究－以日、韓電子業在台子公司之比較研究
Authors:	陳建甫
Contributors:	國際企業管理學系
Keywords:	多國籍企業異文化管理員工士氣顧客滿意度
Date:	2010
Issue Date:	2011-10-27 16:01:55 (UTC+8)
Abstract:	本研究主要目的在於探討異文化管理對員工士氣與顧客滿意度之關係，並藉由本論文之變數以理解對日、韓多國籍企業在台子公司之差異。本研究透過問卷調查法的方式收集研究資料，共發出200份問卷，回收150份有效問卷，有效問卷回收率為75%。本研究發現異文化管理對員工士氣與顧客滿意度，皆有其顯著且正向的影響。根據以上對日、韓在台子公司之比較差異中，日本與韓國多國籍企業在台子公司對於異文化管理大多以第一文化管理為主，意即公司內部管理制度大多遵循母公司為基礎，本研究結論建議，異文化管理其最佳方式為「第三文化管理」，如此可融合母國母公司與地主國子公司之優點，或依其公司之優勢而定。 The main purpose of this study is to examine the relationships among cross-cultural management to employee morale and customer satisfaction and compare the difference of the subsidiary companies of the Japan and Korea MNEs in Taiwan. This study was conducted via questionnaires survey to collect the data for empirical analysis. Among 200 copies of questionnaires sending, and the total valid responding quantitative are 150 copies and the rate is 75%. The results found that cross-cultural management is positive and significant to influence the employee morale and customer satisfaction. As regards the differences of subsidiary companies of the Japan and Korea MNEs in Taiwan. The Japan and Korea MNEs’ in Taiwan management systems are adopted by ‘first cultural management.’ which means most of the internal management system to follow the parent company is based, the study suggested that the best cross-cultural management should be ‘third cultural management.’
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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