“FuKan” has occupied a particular status in Chinese newspapers, encouraging more literature productions created to be an essential culture symbol for ages. Nowadays, “Fukan” adopts a new strategy called “collaborative content creation” in order to adjust to the change of content production and users’ reading behaviors in the digital age.
The purpose of this study is to explore the operation strategy that applies to the content of UDN Reading in the shit of technological uses. To understand how to create the operation model, the methods adopted in this study are netnography and in-depth interview to the readers and the operators. Moreover, Grounded Theory and the software, NVivo8 were conducted in the data analysis.
The result revealed that “collaborative content creation” in the development of UDN Reading is currently the main operation model; however, it involves some uncertainties in its content of quality and quantity. While facing the future trend of mobile reading, UDN Reading needs to make some adjustments particularly in the aspects of operation model and technique to set up the sustainability of model further.
