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    "Chen, MC (Chen, Mu-Chen)"的相关文件  

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    类别 日期 题名 作者 档案
    [企業管理學系暨國際企業管理研究所] 期刊論文 2019-07 How green marketing, perceived motives and incentives influence behavioral intentions Chang, KC (Chang, Kuo-Chien); Hsu, CL (Hsu, Chia-Lin); Hsu, YT (Hsu, Ya-Ti); Chen, MC (Chen, Mu-Chen)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2021-05 Applying the Kano model to investigate the quality of transportation services at mega events Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Huang, CH (Huang, Chun-Han)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2020-11 Investigating pharmaceutical logistics service quality with refined Kano's model Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Lee, LH (Lee, Li-Hung)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2019-11 Service Quality and Customer Satisfaction in Pharmaceutical Logistics: An Analysis Based on Kano Model and Importance-Satisfaction Model Chen, MC (Chen, Mu-Chen); Hsu, CL (Hsu, Chia-Lin); Lee, LH (Lee, Li-Hung)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2018 How social shopping retains customers? Capturing the essence of website quality and relationship quality Hsu, CL (Hsu, Chia-Lin; Chen, MC (Chen, Mu-Chen); Kumar, V (Kumar, Vikas)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2017-07 Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen); Kikuchi, K (Kikuchi, Kazuo); Machida, I (Machida, Ippei)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2018-11 How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2018-07 How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role Hsu, CL (Hsu, Chia-Lin); Chen, MC (Chen, Mu-Chen)
    [企業管理學系暨國際企業管理研究所] 期刊論文 2017 Investigating the determinants of e-book adoption Hsu, CL (Hsu, Chia-Lin); Lin, YH (Lin, Yu-Hsiang); Chen, MC (Chen, Mu-Chen); Chang, KC (Chang, Kuo-Chien); Hsieh, AY (Hsieh, Ai-Yun)

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