文化大學機構典藏 CCUR:Item 987654321/53992
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/53992


    题名: 美食意象的認知、對美食的態度、美食觀光客行為意圖 -以越南美食為例
    The Study on Cognitive, Attitude toward food, Behavioral Intentions of Food Tourists – A case of Viet Nam Food
    作者: 阮玉珍
    Tran, Nguyen Ngoc
    贡献者: 觀光事業學系
    关键词: 越南美食
    美食意象的認知
    對美食態度
    美食觀光客行為意象
    cognitive food image
    behavioral intentions of food tourists
    attitude toward food
    Viet Nam Food
    日期: 2025
    上传时间: 2025-03-14 16:11:35 (UTC+8)
    摘要: 目前，越南美食觀光是發展計劃之一。美食觀的旅程在發展一些地方比如是峴港半天美食之旅，夜餐之旅，西貢美食之旅，這些旅程針對外國人的越南美食觀光。越南國家旅遊局(VNAT)的數據顯示，亞洲遊客的增長率最高，尤其是韓國，泰國和台灣。根據，本研究對台灣遊客的行為意圖之研究，以越南美食為例調查美食意象的認知、對美食的態度、美食觀光客行為意圖之關聯性。研究結果發現美食意象的認知與對美食態度有影響。美食意象的認知對美食觀光客行為意圖正向影響。對美食的態度及美食觀光客行為意圖顯著影響。越南美食要提高台灣遊客的行為意圖，讓台灣遊客對越南美食的認知與態度更強。本研究於2021年10月至2021年11月初止，於網路上使用軟體「Google survey」發放，總計回收208份問卷。

    Nowadays, Viet Nam culinary tourism. It is one of plans which is been developing. In some places of Viet Nam, now they build some tour program as : Da Nang culinary tourism half day, night culinary tourism, Sai Gon culinary tourism. And It was also been introduced in their head office. Viet Nam national administration of tourism reported. Asian tourists, the market have a grow. It is very high. Special are Korean tourist, Thai Lan Tourist and Taiwan Tourist. The reason of research, it make to understand think and behave to Taiwanese. And Viet Nam culinary is also the topic research. cognitive food image, attitude toward food, behavioral intentions of food tourism. Is there any a connection between of them? The result of research show for our. "cognitive food image" has influence with behavioral intentions of food tourists. "attitude toward food" has influence with "behavioral intentions of food tourists". If Viet Nam culinary want to grow behavioral intentions of Taiwnese Tourists. We have to grow Taiwanese cognitive and attitude about Viet Nam culinary. This study was conducted from October 2021 to the beginning of November 2021. The software "Google survey" was used on the Internet to distribute, and a total of 208 questionnaires were collected.
    显示于类别:[觀光事業學系暨研究所 ] 博碩士論文

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