The Utilization of Big Data Analytics and Algorithm Adjustment on Artificial Intelligence Discussions in Taiwan

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题名:	The Utilization of Big Data Analytics and Algorithm Adjustment on Artificial Intelligence Discussions in Taiwan
作者:	Wang, Huai-Shyuan
贡献者:	Department of Mass Communication
关键词:	Data algorithm Data analytics Hidden information Market changes Marketing strategy Marketing trends Predictive accuracy Public opinions Data accuracy
日期:	2024
上传时间:	2025-03-11 11:23:17 (UTC+8)
出版者:	Institution of Engineering and Technology
摘要:	Utilizing big data analytics to predict trends has become an important process in developing marketing strategies. However, the accuracy of big data analytics in predicting results is still a matter of debate. This research employed media big data analytics to measure public opinion on discussions about artificial intelligence (AI), and its impact on stock market changes. It is suggested that big data analytics platforms can be used to identify trending issues and uncover hidden information about marketing trends. However, while big data analytics can be valuable, the algorithms need to be refined to improve their predictive accuracy.
關聯:	IET Conference Proceedings, 2024(22), 51-52
显示于类别:	[大眾傳播學系] 會議論文

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