Intangible cues in hospitality: Emotional and behavioral effects of ambient scents in high-end restaurants

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題名:	Intangible cues in hospitality: Emotional and behavioral effects of ambient scents in high-end restaurants
作者:	陳彥呈 Chen, Yen-Cheng
貢獻者:	生活應用科學系 Department of Applied Science of Living
關鍵詞:	Ambient scents Dining emotions Dining intentions High-end restaurants Intangible hospitality cues
日期:	2025-04
上傳時間:	2025-03-11 10:13:14 (UTC+8)
出版者:	Elsevier Ltd
摘要:	Creating a distinctive dining environment is crucial for high-end restaurants, as unique ambient scents enhance the overall dining experience. This study examines the relationship between ambient scents, dining emotions, and intentions using the Mehrabian-Russell model. Conducted in Taipei, Taiwan, the research employed an experimental design combined with quantitative survey methods. Essential oils were used for scent manipulation, and validated scales measured scent preferences, dining emotions, intentions, and repurchase recommendations. The findings indicate that soft floral scents significantly influence dining emotions, intentions, and repurchase recommendations. Mediation analysis revealed that dining emotions mediate the relationship between ambient scents and intentions, highlighting the effects of pleasure and arousal. This study provides key theoretical and practical implications, suggesting that the strategic use of ambient scents can enhance positive emotions, increase dining intentions, and thereby encourage repeat visits. Our approach shows significant potential in inspiring restaurants to adopt ambient scents widely appreciated by consumers.
關聯:	International Journal of Hospitality Management, 126
顯示於類別:	[生活應用科學系暨生活應用科學研究所] 期刊論文

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