| 摘要: | 全球金融產業在競爭激烈且快速變遷的環境下，推動企業社會責任(CSR)和永續發展指標(ESG)以提升其經營績效與競爭力，由於少有CSR實踐對金融產業競爭力影響評估的文獻，本研究目的在透過資料包絡分析法(DEA)和迴歸分析，探討台灣金融機構在推動CSR後的營運績效變化。
本研究分兩階段進行，第一階段利用DEA評估台灣30家金融機構的營運績效，包括14家金融控股公司、10家銀行及6家保險公司，分析其資源配置效率；第二階段則透過迴歸分析，探討CSR相關的ESG指標對這些金融機構營運績效的影響。研究結果顯示，CSR實踐對金融機構的競爭力具有顯著影響，尤其是環境保護和社會責任方面的表現能有效提升營運績效。
此外，研究發現不同類型的金融機構在技術效率上的差異，金融控股公司主要受到規模無效率的影響，建議檢視資源配置與流程優化；而保險公司和銀行則因純技術無效率導致績效低下，需加強員工訓練和營收增長策略。同時，環境保護作為對純技術效率有顯著的正向影響，但公司治理的強化可能在一定程度上降低規模效率，金融機構在改善公司治理時需注意成本控制。本研究成果為金融機構的永續作為如何影響其營運績效提供了實證證據，並為管理人員制定相關策略與決策提供了參考依據。
In the highly competitive and rapidly changing global financial industry, the promotion of Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) indicators has become a critical strategy to enhance operational performance and competitiveness. However, there is a paucity of literature evaluating the impact of CSR practices on the competitiveness of financial institutions. This study aims to explore the changes in operational performance of Taiwanese financial institutions following the implementation of CSR initiatives, using Data Envelopment Analysis (DEA) and regression analysis. The research is conducted in two stages. The first stage employs DEA to assess the operational efficiency of 30 Taiwanese financial institutions, including 14 financial holding companies, 10 banks, and 6 insurance companies, focusing on their resource allocation efficiency. In the second stage, re-gression analysis is used to examine the impact of CSR-related ESG indicators on the operational performance of these institutions. The results indicate that CSR practices have a significant impact on the competitiveness of financial institutions, particularly in areas of environmental protection and social responsibility, which effectively en-hance operational performance. Additionally, the study reveals differences in technical efficiency among different types of financial institutions. Financial holding companies are primarily affected by scale inefficiencies, suggesting a need to review resource al-location and optimize processes. On the other hand, insurance companies and banks experience performance declines due to pure technical inefficiencies, highlighting the need to strengthen employee training and revenue growth strategies. Furthermore, en-vironmental protection is found to have a significant positive impact on pure technical efficiency, while the enhancement of corporate governance may reduce scale efficien-cy to some extent, suggesting that financial institutions should carefully manage cost control when improving governance. This study provides empirical evidence on how sustainability initiatives influence the operational performance of financial institutions and offers valuable insights for managers in formulating related strategies and decisions. |
