社會建構主義視角下台灣新媒體領袖對兩岸融合發展觀察之研究－以野禮傳媒為例

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题名:	社會建構主義視角下台灣新媒體領袖對兩岸融合發展觀察之研究－以野禮傳媒為例 A Study on the Observations of New Media Leaders in Taiwan on Cross-Strait Integration and Development from a Social Constructivist Perspective: A Case Study of YELI Media
作者:	謝源駿 HSIEH, YUAN-CHUN
贡献者:	國家發展與中國大陸研究所中國大陸組
关键词:	社會建構主義兩岸關係兩岸融合發展新媒體領袖意見領袖深度訪談 Social Constructivism Cross-Strait Relations Cross-Strait Integrated Development New Media Leaders Opinion Leaders In-Depth Interviews
日期:	2025
上传时间:	2025-02-21 15:08:07 (UTC+8)
摘要:	「兩岸融合發展」是近年來中國大陸對台「和平統一」、「解決台灣問題」的中軸線與重要的政策抓手，是《新時代黨解決台灣問題的總體方略》的重要組成部分。但中國大陸的兩岸融合政策，從開始推動以來，都限縮在以福建省與大陸沿海為主，並無法對於台灣人創造有效直接的實質影響。台灣人的兩岸認知由於教育、媒體、政治環境形塑、物理阻隔等等原因，至今仍十分匱乏、甚至許多的台灣人對於中國大陸當局帶有敵意，據統計僅約約三分之一的台灣人到過大陸地區。中國大陸對於台灣的善意與相關政策想要被台灣人普遍的接受並理解、接收是需要經過由人主導信息轉譯的過程。本研究以「社會建構主義理論」作為研究路徑，以深度訪談的方式，分析這些在兩岸都具有高流量與影響力的台灣新媒體領袖的觀察與觀點，作為能夠同時替兩岸建構「近景」的新媒體領袖，對於「融合發展政策」與「兩岸終局」會有怎麼樣的認知與看法，本研究透過他們受訪的逐字稿的對比、分析來剖析當下與兩岸關係下一步的可能性。在兩岸的新媒體領袖中，《野禮傳媒》是當下台灣地區唯一以時政評論分析頻道為主要賽道、並同時在台灣與大陸地區各大平台同步播出的台灣新媒體頻道矩陣，本研究的十位訪談對象聚焦在以野禮傳媒相關的客座來賓範圍，總粉絲數在兩岸破5000萬人，應在本研究的範圍中具有一定的代表性，本研究附上深度訪談逐字稿，以利後續研究者分析判讀。 "Cross-Strait Integrated Development" has become a central axis and significant policy tool in recent years for Mainland China's approach to "peaceful reunification" and "resolving the Taiwan issue." It is an essential component of the Overall Strategy of the Party for Resolving the Taiwan Issue in the New Era. However, the implementation of Mainland China's cross-strait integration policies has been largely confined to Fujian Province and coastal regions, failing to generate substantive, direct impacts on Taiwanese individuals. Taiwanese perceptions of cross-strait relations remain limited due to factors such as education, media influence, the political environment, and physical separation. Many Taiwanese people even harbor hostility toward Mainland China, with statistics indicating that only about one-third of Taiwanese have visited Mainland China. For Mainland China's goodwill and related policies to be broadly accepted, understood, and internalized by Taiwanese people, there must be a process of human-mediated information translation. This study adopts the social constructivist theory as its analytical framework and employs in-depth interviews to explore the observations and perspectives of influential Taiwanese new media leaders with significant cross-strait reach and impact. These leaders, who construct a "near view" for audiences in both regions, provide insights into their perceptions of "integrated development policies" and the "final outcome of cross-strait relations." By analyzing and comparing the verbatim transcripts of their interviews, this study seeks to dissect the current dynamics and explore possible next steps for cross-strait relations. Among cross-strait new media leaders, YeLi Media stands out as the only Taiwan-based new media channel matrix focusing on political commentary and analysis, simultaneously broadcasting across major platforms in both Taiwan and Mainland China. This study focuses on ten interviewees who have served as guest contributors to YeLi Media, collectively amassing over 50 million followers across the strait. These participants represent a significant sample within the scope of this research. The study includes verbatim transcripts of in-depth interviews to facilitate interpretation and analysis by future researchers.
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