音樂與美味的交織：探索不同音樂元素對餐廳顧客餐點選擇之影響

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题名:	音樂與美味的交織：探索不同音樂元素對餐廳顧客餐點選擇之影響 The Intertwining of Music and Delicious Food: Exploring the Impact of Different Musical Elements on Restaurant Customers’ Meal Choices
作者:	陳俊錡 CHI, CHEN CHUN
贡献者:	行銷碩士學位學程碩士班
关键词:	背景音樂節奏調性喚起 background music rhythm tonality arousal
日期:	2024
上传时间:	2024-12-09 13:25:33 (UTC+8)
摘要:	人們的日常生活主要受用餐時間的影響——早餐、午餐和晚餐，甚至是下午茶和宵夜。中的重要地位。造成了挑戰。選擇，同時服務人員也經常指導顧客點餐以提高效率和促銷。在不增加人力的情況下仍能對顧客的選擇產生影響。選擇研究指出，音樂的節奏能控制顧客的喚起程度，而音樂的調性則觸發特定的情緒反應，這兩者都是決定餐點選擇時重要的考量因素。調性影響消費者的選擇，尤其是在選擇健康或不健康的餐點時。弄不同節奏不同調性的背景音樂，以及促進飲食中健康餐點與不健康餐點之選擇，期待本研究能夠對商店環境領域之研究有所貢獻，在實務方面為業者在選擇背景音樂時，能夠利用此研究之發現選擇適合的背景音樂，對經營和策略制定提供有價值的參考依據。 People's daily lives are mainly affected by meal times - breakfast, lunch and din-ner, even afternoon tea and late night snacks. important position in. created challenges. selection, while service staff also often guide customers in ordering to increase effi-ciency and promotion. It can still influence customers' choices without increasing manpower. Selection research indicates that the tempo of music controls a customer's arousal, while the key of the music triggers specific emotional responses, both of which are important considerations when deciding on meal choices. Tone affects con-sumer choices, especially when choosing healthy or unhealthy meals. Create back-ground music with different rhythms and tones, and promote the choice of healthy meals and unhealthy meals in the diet. It is expected that this study can contribute to the research in the field of store environment, and in practical terms, it can provide operators with practical guidance when choosing background music. Use the findings of this study to select suitable background music to provide valuable reference for business operations and strategy formulation.
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