遊客對榕錦時光生活園區重遊意願之研究

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題名:	遊客對榕錦時光生活園區重遊意願之研究 Research on the Willingness of Tourists to Revisit the Rongjin Time Life Park
作者:	楊慧莉 YANG, HUEI-LI
貢獻者:	企業實務管理數位碩士在職專班
關鍵詞:	榕錦時光生活園區體驗行銷知覺價值滿意度重遊意願 rongjin gorgeous time park experiential marketing perceived value satisfaction revisit intentions
日期:	2024
上傳時間:	2024-12-02 11:16:05 (UTC+8)
摘要:	現今觀光文創產業蔚為風潮，為台灣帶來重要的地區性文化發展與觀光效益，而榕錦時光生活園區為「老房子文化運動2.0」的代表，為臺北市的歷史建築(原臺北刑務所官舍-金華街135號至177號、金山南路二段112號)計畫鼓勵民間團隊共同參與「文化資產保存與活化再利用」，讓老房子文化運動的精神，在「文化資產保存法」中落實，本研究選擇榕錦時光生活園區，因其符合後疫情時代國內旅遊適宜之目的地。本研究主旨是探討榕錦時光生活園區體驗行銷與滿意度對重遊意願。以榕錦時光生活園區的遊客作為此研究的對象，採用問卷調查方法，採用便利性抽樣法進行研究樣本的抽樣。 Nowadays, the tourism and cultural creative industry has become a trend, bringing important regional cultural development and tourism benefits to Taiwan. The Rong Jin Time Life Park is a representative of the "Old House Culture Movement 2.0" and is a historical building in Taipei City (formerly Taipei City Hall). Office Building - No. 135 to 177 Jinhua Street, No. 112, Section 1, Jinshan South Road) plan encourages private groups to participate in "cultural assets preservation and revitalization reuse", so that the spirit of the old house culture movement can be reflected in "cultural assets preservation" According to the law, Rongjin Time Life Park was selected for this study because it is a suitable destination for domestic tourism in the post-epidemic era. The purpose of this study is to explore the impact of experiential marketing and satisfaction on revisit intention in Rongjin Time Life Park. Taking the tourists of Rongjin Time Life Park as the object of this study, a questionnaire survey method was adopted, and the convenience sampling method was used to sample the research samples.
顯示於類別:	[企業實務管理數位碩士在職專班] 博碩士論文

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