在臺大陸配偶運用電子商務創業之歷程研究

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Title:	在臺大陸配偶運用電子商務創業之歷程研究 A Study on the Entrepreneurial Journey of Spouses From Mainland Using Electronic Commerce in Taiwan
Authors:	王湘姿 WANG, SIANG-ZIH
Contributors:	國家發展與中國大陸研究所中國大陸組
Keywords:	大陸配偶電子商務創業社會資本文化資本 Mainland spouses E-Commerce Entrepreneurship Social Capital Cultural Capital
Date:	2024
Issue Date:	2024-11-22 10:58:47 (UTC+8)
Abstract:	本文關注大陸配偶來臺灣後，為何會想要使用電商創業？從事的電子商務事業內容為何？其創業歷程為何？其次，大陸配偶在創業過程中如何增加自己的經濟資本、社會資本、文化資本及象徵資本？最後，大陸配偶做了電商之後改變了什麼等三大面向問題。本文使用質性研究方法，取徑於社會資本理論，並採半結構式的深度訪談，訪問5位使用電商創業的大陸籍配偶，包含1位創業失敗，以及1位男性配偶，試圖呈現大陸籍配偶以電商創業之多元面貌，並試圖將男性配偶拉回學術研究關懷的視角。本文研究發現電商創業門檻較低，是大陸配偶來臺後選用店商創業的主要原因，並且需要人際網絡的引介，以進入該創業市場，但選用的電商模式及初期成本高低，將會影響之後的創業成敗。此外，雖然許多大陸配偶初期是透過人際網絡引介，才開始以電商創業，但後續的業務推展與茁壯，並不依賴傳統的人際網絡組織，相較之下，更倚重於虛擬世界的群組。另外，他們本身個人專業技能以及人格特質，大多能有效轉化成社會資本及經濟資本，推動電商事業持續發展或轉變。創業之後，獲得經濟自主性，導致許多配偶的婚姻及家庭關係有所改變。 This study focuses on three main aspects concerning Mainland Chinese spouses in Taiwan: why they choose to start e-commerce businesses after arriving in Taiwan, what types of e-commerce businesses they engage in, and what their entrepreneurial journeys entail. Additionally, it examines how these spouses increase their economic, social, cultural, and symbolic capital during the entrepreneurial process. Lastly, it explores the changes that occur in their lives after engaging in e-commerce. This research employs qualitative research methods, drawing on social capital theory, and utilizes semi-structured in-depth interviews. Five Mainland Chinese spouses who have started e-commerce businesses were interviewed, including one who experienced business failure and one male spouse. The study aims to present the diverse aspects of e-commerce entrepreneurship among Mainland Chinese spouses and attempts to bring male spouses back into the focus of academic research. The study finds that the low entry barrier of e-commerce is the main reason Mainland Chinese spouses choose this form of entrepreneurship after arriving in Taiwan. However, they still need introductions through personal networks to enter this entrepreneurial market. The choice of e-commerce model and initial costs significantly influence the subsequent success or failure of the business. Although many Mainland Chinese spouses initially start their e-commerce businesses through personal network introductions, the subsequent business development and growth do not rely on traditional interpersonal network organizations. Instead, they depend more on virtual world groups. Moreover, their personal professional skills and personality traits can often be effectively transformed into social and economic capital, driving the continuous development or transformation of their e-commerce businesses. After starting their businesses, gaining economic independence leads to changes in many spouses' marital and family relationships.
Appears in Collections:	[Graduate Institute of Chinese Studies ] thesis

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