隨著氣候變遷嚴重加劇的研究證實，近年來全球除了致力減緩氣候變遷加劇外，永續發展的觀念和議題逐漸成為各國的焦點，並受到廣泛推廣和重視。臺灣於2020年推動了「全民綠生活」，這項計畫的首要目的是友善與保護環境，以永續發展為最終目標，倡導一種綠色生活方式。「全民綠生活」涵蓋了「綠色飲食」、「綠色旅遊」、「綠色消費」、「綠色居家」、「綠色辦公」等5大面向，鼓勵民眾能夠從食、衣、住、行、育、樂、購等日常生活的細節中力行「綠生活」，落實生活環保及從日常生活中實踐節能減碳，建立起友善環境的生活態度。而大學作為擁有豐富公共資源和知識的場所，不僅是培育各領域菁英的搖籃，也是培育學術界最年輕的一批高素質人才的基地，對國家未來的發展具有重大影響。
本研究的目的主要探討大學生對於綠色生活的行為，通過個人屬性變項來瞭解其意圖與行為之間的相互關係，藉此蒐集大學生綠色生活行為的態度、主觀規範、知覺行為控制等相關資訊，並根據研究目的設計研究架構。本研究採用問卷調查法，以隨機抽樣法蒐集大學生綠色生活的行為之數據，共得有效樣本655份，有效回收率為97.1%。以描述性分析和相關分析對數據進行統計分析，探討變項之間的關係。本研究多項架設驗證結果皆成立，即大學生對於綠色生活的態度顯著正向影響行為意圖；大學生對於綠色生活的主觀規範顯著正向影響行為意圖；大學生對於綠色生活的知覺行為控制顯著正向影響行為意圖；大學生對於綠色生活的行為意圖顯著正向影響綠色生活行為；大學生對於綠色生活的知覺控制行為顯著正向影響綠色生活行為。
本研究建議未來研究可擴大研究範圍，調查全臺大學生，使研究結果更接近事實，以利政府規劃相關政策，從根本上推動自覺實踐綠色生活。
In recent years, in addition to the global efforts to slow down the intensification of climate change, the concept and issues of sustainable development have gradually become the focus of various countries and have been widely promoted and valued. Taiwan promoted the "Green Living for All" in 2020. This plan takes sustainable development as the ultimate goal, implements environmental protection in life, practices energy conservation and carbon reduction in daily life, and establishes an environment-friendly life attitude. Universities are not only the cradle of cultivating elites in various fields, but also the base for cultivating the youngest batch of high-quality talents in academia, which has a significant impact on the future development of the country.
The purpose of this study is to explore college students' green living behaviors, to understand the relationship between their intentions and behaviors through personal attribute variables, and to collect relevant information on college students' green living behaviors such as attitudes, subjective norms, and perceived behavioral control. And design the research structure according to the research purpose. This study used questionnaire survey method and random sampling method to collect data on college students' green living behaviors. A total of 655 valid samples were obtained, with an effective recovery rate of 97.1%. Descriptive analysis and correlation analysis were used to statistically analyze the data to explore the relationship between variables. Multiple verification results of this study are established, that is, college students' attitude towards green life has a significant positive impact on behavioral intention; college students' subjective norms towards green life have a significant positive impact on behavioral intention; college students' perceived behavioral control towards green life has a significant positive impact Behavioral intention; College students' behavioral intention for green living significantly and positively affects green living behavior; College students' perceived control behavior for green living significantly and positively affects green living behavior.
This study suggests that future research can expand the research scope and survey all college students in Taiwan to make the research results closer to the facts, so as to facilitate the government's planning of relevant policies and fundamentally promote the conscious practice of green living.
