| 摘要: | 本文探討了台灣桃園市大溪區的地方創生現況，並以大溪茶廠為主要案例進行剖析。大溪是台灣知名的茶鄉，擁有悠久的茶葉種植及製茶傳統，大溪茶廠見證了這片土地上茶文化的源遠流長。
隨著時代變遷，大溪茶廠曾一度面臨關閉命運，但在近年地方創生的推動下，大溪茶廠得以保存並轉型為觀光工廠。文中介紹了大溪茶廠的歷史文化背景，包括創建過程、珍貴的百年製茶設備、採用自然農法的茶園管理等，凸顯其對傳統茶文化的繼承與發展。
目前大溪茶廠每年吸引15-20萬名遊客參觀，透過導覽解說、體驗課程等，向民眾展現製茶全過程及茶文化內涵，成為桃園在地文化的代表。未來，大溪茶廠將規劃更多元的營運模式，如茶席體驗區、結合在地食材的茶點課程等，期盼化身文創產業中樞，為大溪老街區注入新活力。
除大溪茶廠外，文中也介紹了大溪區其他地方創生的成果，如大溪老街的活化、大溪豆干產業的轉型行銷、大溪木藝的傳承發展等。大溪透過保存並活化歷史文化資源、推廣在地特色產業、提升觀光休閒設施，成功打造"魅力大溪小鎮"的新形象。
大溪區的地方創生運動圍繞著茶文化、傳統工藝與在地產業等元素，透過政府、民間及當地居民的共同參與，有效活化了大溪獨有的人文資產，為當地注入新的經濟動能，促進產業轉型升級，提升生活品質，然而創生時所面臨的一些限制與挑戰，如自有茶園面積有限導致產量不足、傳統技藝傳承不易等，這些都需要進一步因應與改善。
In this paper, we explore the current situation of local revitalization in Daxi District, Taoyuan City, Taiwan, and take the Daxi Tea Factory as a central case for analysis. Daxi is a well-known tea town in Taiwan with a long history of tea cultivation and processing. Daxi Tea Factory has witnessed this land's long and rich tea culture.
Daxi Tea Factory once faced closure due to changing times. However, in recent years, under the promotion of local revitalization, the Daxi Tea Factory has been preserved and transformed into a tourist factory. This paper introduces the historical and cultural background of Daxi Tea Factory, including its founding process, precious century-old tea processing equipment, and the use of natural farming methods for tea garden management, highlighting its inheritance and development of traditional tea culture.
Currently, Daxi Tea Factory attracts 150 to 200 thousand visitors annually. Through guided tours and experiential courses, the entire tea-making process and the essence of tea culture are showcased to the public, becoming a representative of local culture in Taoyuan. In the future, Daxi Tea Factory plans to develop more diversified operation models, such as tea ceremony experience areas and tea point courses that incorporate local ingredients. We hope it will become a cultural and creative industry hub and inject new vitality into the Daxi Old Street area.
In addition to the Daxi Tea Factory, the paper also introduces other achievements of local revitalization in the Daxi District, such as the revitalization of Daxi Old Street, the transformation and marketing of the Daxi tofu industry, and the inheritance and development of Daxi wood carving. Through preserving and revitalizing historical and cultural resources, promoting local characteristic industries, and improving tourism and leisure facilities, Daxi has successfully created a new image of "Charming Daxi Township."
The local revitalization movement in Daxi District revolves around elements such as tea culture, traditional crafts, and local industries. Through the joint participation of the government, the private sector, and residents, it has effectively revitalized Daxi's unique cultural assets, injected new economic momentum into the locality, promoted industrial transformation and upgrading, and improved the quality of life. However, some limitations and challenges faced during the revitalization process, such as insufficient tea production due to limited self-owned tea garden areas and the difficulty of inheriting traditional skills, must be addressed and improved. |
