The text you provided discusses the evolving consumer trends in the modern skincare market, particularly focusing on the rising demand for specialized skincare products. It highlights how, in a society increasingly aware of beauty and health, people are paying more attention to their appearance and health, leading to a growing demand for specialized skincare solutions. These products are designed to address specific skin issues or needs, offering targeted and effective solutions, thereby drawing significant consumer interest. The success of these specialized skincare products in the market depends largely on consumer adoption, influenced by various factors. The text also delves into the impact of online word-of-mouth marketing and the role of online opinion leaders in influencing consumer purchase intentions. It emphasizes that online community word-of-mouth is a crucial marketing strategy, with varying degrees of impact on consumer buying decisions. Therefore, the text calls for an exploratory discussion on how online word-of-mouth marketing influences purchase intentions in the specialized skincare product market.
