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    請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/53483


    題名: 企業社會責任對股價報酬之影響 —以《天下永續公民獎》為例
    The Impact of Corporate Social Responsibility on Returns on Stock Prices-Evidence of Excellence in Corporate Social Responsibility
    作者: 黃梓豪
    貢獻者: 財務金融學系
    關鍵詞: 天下永續公民獎
    企業社會責任
    事件研究法
    異常報酬
    異常成交量週轉率
    Excellence in Corporate Social Responsibility Award
    Corporate Social Responsibility
    Event Study
    Abnormal Return
    Abnormal Volume Turnover
    日期: 2024
    上傳時間: 2024-07-17 11:36:12 (UTC+8)
    摘要: 根據過往文獻研究顯示,善盡社會責任之企業,不僅可增加股東價值、強化風險管理,還使得企業擁有良好的聲譽,進而提升投資人的投資意願。《天下雜誌》為了鼓勵企業從事社會責任,特別成立《天下永續公民獎》,表揚善盡社會責任之企業,藉此可提高企業知名度,並帶動企業更多投入。
    為瞭解投資人對於《天下永續公民獎》的反應,本研究探討2018年至2022年《天下雜誌》所公告獲獎的上市櫃公司,於獲獎宣告日及頒獎日前後對股價是否有異常報酬以及異常成交量週轉率。實證結果顯示,獲獎之全體上市櫃公司、大型企業以及小巨人企業,皆有正向顯著的累積異常報酬,以及較高的異常成交量週轉率。然而,中堅企業無論於異常報酬或是異常成交量週轉率,整體事件期皆為負顯著居多,與本研究之預期較不相符。

    According to previous literature research, companies that fulfill their social responsibilities can not only increase shareholder value and strengthen risk management but also gain a good reputation, thereby enhancing investor willingness to invest. In order to encourage companies to engage in social responsibility, "CommonWealth Magazine"
    has established the " Excellence in Corporate Social Responsibility Award " to commend companies that fulfill their social responsibilities. This can increase the visibility of companies and encourage enterprise to invest more on social responsibilities.
    To understand investors' reactions to the "Excellence in Corporate Social Responsibility Award," whether there existed abnormal returns and abnormal trading volume turnover around the award announcement and award dates of the publicly listed companies that received the award announced by "CommonWealth Magazine" from 2018 to 2022 were investigated. The empirical results showed that all the awarded publicly listed companies, large enterprises, and small enterprises have significant positive cumulative abnormal returns and higher abnormal trading volume turnover. However, medium enterprises, regardless of abnormal returns or abnormal trading volume turnover,
    mostly exhibit negative significance during the entire event period, which is inconsistent with the expectations of this study.
    顯示於類別:[財務金融學系 ] 博碩士論文

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