影響泰國退休社區居住意願因素研究

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/53435

Title:	影響泰國退休社區居住意願因素研究 The Study of the Factors Impacting on Intention to Stay at the Retirement Community in Thailand
Authors:	杜婉露 DUANGSUWAN, WANRUDEE
Contributors:	圖書館
Keywords:	Retirement Communities Corporate Social Responsibility (CSR) electronic Word-Of-Mouth (eWOM) Intention Generation
Date:	2024
Issue Date:	2024-06-21 16:13:40 (UTC+8)
Abstract:	Elderly people have arisen in many countries including Thailand, which is already an aged society. This demographic transition causes social, environmental, and economic challenges. Thus, elderly people and their families have considered healthcare providers (e.g., retirement communities) to support healthy living environments. Based on the literature review, this study aims to bridge the gap by evaluating four dimensions of CSR and eWOM on intention to stay at the retirement community in Thailand. In addition, this study examined Generation Y (Gen Y) as a moderator. The questionnaires were distributed online, and a regression analysis method was employed to analyze data collected from 233 respondents. The results revealed that respect for the environment, respect for the consumers, and eWOM positively influenced the intention to stay at the retirement community. Moreover, older Gen Y moderated the relationship of respect for the environment, respect for the consumers and eWOM on the intention to stay at the retirement community. The findings can be advantageous for healthcare providers to prioritize dimensions of CSR in strategies and implement them differently based on the age group of customers. Furthermore, eWOM can be a marketing tool to promote and use in customer relationship management in this industry.
Appears in Collections:	[English Program of Global Business] Thesis

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