遊客赴新北市猴硐旅遊之研究

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題名:	遊客赴新北市猴硐旅遊之研究 A Study on Tourists Traveling to Houdong in New Taipei City
作者:	王銘祥
貢獻者:	觀光事業學系觀光休閒事業碩士在職專班
關鍵詞:	個人涉入地方依附旅遊動機重遊意願 personal involvement local dependence tourism motivation will ingness to revisit
日期:	2023
上傳時間:	2024-03-07 11:00:59 (UTC+8)
摘要:	本研究以猴硐為中心，蒐集遊客心中所認知的貓村與當地礦業的特色，就遊客對個人涉入、地方依附、旅遊動機、重遊意願之關係，作為研究探討重點，並以不同面向進行問卷調查並進行分析。以了解猴硐遊客之重遊意願滿意之研究以了解遊客對重遊意願之關係是否一致，以及個人涉入、地方依附、旅遊動機、重遊意願之關聯性影響。根據研究結果，獲得以下結論︰(一)、新北市猴硐有其獨特定，可以結合當地的採礦歷史，規劃一系列的行程活動，吸引觀光客前往。(二)、前往旅遊之遊客以女性參與者較多、未婚、居住北部地區，因此可以針對不同族群進行行銷。(三)、旅遊動機、重遊意願統計顯示，新北市猴硐是具有吸引力的，前往再次旅遊的意願是提高的，因此業者或政府機構，可以將新北市猴硐定位為慢遊小鎮，以放鬆與健康為主題包裝設計。 This research focuses on Houdong and collects the characteristics of cat villages and local mining in the minds of tourists. It focuses on the relationship between tourists' personal involvement, local dependence, tourism motivation, and willingness to revisit, and focuses on different aspects. Conduct a questionnaire survey and analyze. A study to understand the satisfaction of tourists' willingness to revisit in Houdong to understand whether the relationship between tourists and willingness to revisit is consistent, as well as the relevance of personal involvement, local dependence, tourism motivation, and willingness to revisit According to the research results, the following conclusions were obtained: (1) New Taipei City Houdong has its own unique features. It can be combined with the lo-cal mining history to plan a series of itineraries and activities to attract tourists. (2) Tour-ists going to travel are mostly female participants, unmarried, living in the northern re-gion, so they can market to different ethnic groups. (3) Tourism motivation and willing-ness to revisit statistics show that Houdong, New Taipei City is attractive, and the will-ingness to travel again is increasing. Therefore, industry or government agencies can position Houdong, New Taipei City as a slow-travel town , Packaging design with the theme of relaxation and health.
顯示於類別:	[觀光事業學系暨研究所 ] 博碩士論文

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