數位藝術創作內容分析之研究—以日本數位藝術團隊 TeamLab 作品為例

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Title:	數位藝術創作內容分析之研究—以日本數位藝術團隊 TeamLab 作品為例 Research on Content Analysis of Digital Art Creation—Take the work of TeamLab, a Japanese digital art team
Authors:	夏資翔
Contributors:	資訊傳播學系
Keywords:	互動性展覽數位藝術魅力工學評價構造法 Interactive exhibitions Digital art、TeamLab Kansei engineering Evaluation structure method
Date:	2023
Issue Date:	2024-02-29 11:50:21 (UTC+8)
Abstract:	互動數位藝術帶來了藝術創作的革新，使藝術作品呈現更多元的樣貌，展現科技與藝術的結合有無限可能性。透過互動數位藝術展覽，觀眾不再只是被動欣賞藝術品，而是可以參與到藝術品中，與之互動，這大大增加了觀眾對藝術作品的理解和感受，讓觀眾更深入的了解和體驗藝術的魅力。因此本研究目的，將使用魅力工學(Miryoku engineering)的研究方法來進行分析，並探究互動式數位藝術展覽之作品的魅力因素及特質，且使用抽象感受與具體設計之間的關係。以日本知名互動式數位藝術團隊 TeamLab 近三年的作品來探討吸引大眾去參觀的魅力因素。步驟一，透過質化中的深度訪談法，步驟二，將訪談結果整理並繪製出評價構造圖(Evaluation Grid Method)，步驟三，製作網路問卷發行至網路，進行最後的數量化 I 類(Quantitative Theory Type I)分析。本研究得知，會吸引觀眾的互動式數位藝術展覽之作品主要有七大魅力因素，分別是「絢麗色彩」、「互動體驗」、「燈光效果」、「感官知覺」、「空間延伸」、「新興科技」和「生物藝術」，其中影響程度將由大到小依次說明，如下：1. 互動體驗的重點是「節奏感的互動」，在作品中有明確的節奏與步調，讓觀眾能夠跟著節奏進行互動。2. 絢麗色彩的重點是「色彩千變萬化」，它能夠在視覺上給予觀眾強烈的刺激和感官享受，進而引發觀眾的好奇心和探索欲望。3. 新興科技的重點是「使用 QR Code」，因為 QR Code 具有快速、方便、靈活等特點，可提供觀眾直接參與、互動。4. 燈光效果的重點是「物件投影」，可以透過投射在物體上的燈光，將物體轉化成為藝術品，利用多量的燈光投射與光線效果，營造出豐富多樣的視覺效果和科技感。5. 生物藝術的重點是「作品延伸語意」，作品往往透過形式與語意來延伸觀眾的想像，啟發觀眾對生命的思考與感受。6. 感官知覺的重點是「作品延伸語意」，深入理解作品所想表達的內容，增加了觀賞的樂趣與興趣。7. 空間延伸的重點是「360°環景」，這種技術可以讓觀眾身歷其境的感受到作品場景的氛圍和細節，帶來更加真實的體驗感和沉浸感。 Interactive digital art has brought about a revolution in art creation, showcasing a more diverse and limitless fusion of technology and art. Through interactive digital art exhibitions, audiences are no longer passive observers, but active participants, engaging and interacting with the artworks, leading to a deeper understanding and experience of the allure of art. Thus, this research aims to utilize the Miryoku engineering method to analyze and explore the factors and characteristics that make interactive digital art exhibits captivating, and to examine the relationship between abstract perceptions and concrete designs. By studying works from the renowned Japanese interactive digital art team, TeamLab, over the past three years, this study aims to investigate the factors that attract the public to participate in these exhibitions. The research process includes: 1. Qualitative in-depth interviews, 2. Organizing interview results and creating an Evaluation Grid Method, and 3. Conducting a web survey for quantitative analysis. The study reveals that seven main captivating factors drive audiences to interactive digital art exhibits, listed in descending order of influence: 1. "Interactive Experience," emphasizing "rhythmic interaction" where artworks have clear rhythms and pacing for audience engagement. 2. "Vibrant Colors," focusing on "ever-changing hues" that provide intense visual stimuli and sensory enjoyment, igniting curiosity and a desire for exploration. 3. "Emerging Technology," emphasizing "QR Code usage" for its rapid, convenient, and versatile means of direct audience participation and interaction. 4. "Light Effects," focusing on "object projection," transforming objects into artworks through various light projections and effects, creating visually rich and technology-driven experiences. 5. "Biological Art," highlighting "extended semantics," as artworks often extend the audience's imagination through form and meaning, inspiring contemplation and emotional connections to life. 6. "Sensory Perception," focusing on "extended semantics," where a deeper understanding of an artwork's intended message enhances enjoyment and interest in viewing. 7. "Spatial Extension," emphasizing "360° panorama," a technology that immerses audiences in the atmosphere and details of the artwork's scene, providing a more authentic and immersive experience.
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