再生能源政策行銷成敗因素之探討-以台灣漁電共生政策為例

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题名:	再生能源政策行銷成敗因素之探討-以台灣漁電共生政策為例 Exploring the Success Factors in Marketing Renewable Energy Policies: An Example of Fishery and Electricity Symbiosis Policy in Taiwan
作者:	王逸松
贡献者:	全球商務碩士學位學程碩士班
关键词:	能源轉型政策行銷太陽光電漁電共生 energy transition policy marketing solar photovoltaic fishery and electricity symbiosis
日期:	2023
上传时间:	2024-02-23 15:33:06 (UTC+8)
摘要:	台灣以太陽光電能源轉型為主軸做為能源轉型的重點，並提出一地多功能結合的綠能利用方式，其中漁電共生作為一種創新的解決方案，以台南為目前最大宗的漁電共生專案開發區域。但光電設施的設置仍存在許多爭議和疑慮，引起環保團體和當地利益相關方的擔憂。本研究擬藉由七股漁電共生政策推廣中的抗議案例，探討太陽能光電政策在能源轉型過程中的有效性，以及政策推廣行銷過程中的認知落差與溝通困境，進而提出有效的政策推廣行銷溝通策略。 Taiwan has placed solar photovoltaic energy transformation as the main focus of its energy transition and proposed a green energy utilization approach that integrates multiple functions in one location. Among them, the coexistence of fishing and electricity generation serves as an innovative solution, with Tainan being the largest development area for fishing and electricity generation projects. However, the installation of photovoltaic facilities still faces significant controversy and concerns, causing worries among environmental groups and local stakeholders. This study aims to examine the effectiveness of solar photovoltaic policies in the energy transition process and explore the cognitive gaps and communication challenges during the promotion of policies, using protest cases from the promotion of fishing and electricity generation policies in Qigu as a basis. Furthermore, effective strategies for promoting and communicating policies will be proposed.
显示于类别:	[全球品牌與行銷碩士在職學位學程] 博碩士論文

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