遊客對臺灣獼猴認知與保育態度對觀光餵食野生臺灣獼猴參與意願之影響-以太魯閣天祥遊憩區為例

文化大學機構典藏 CCUR > 商學院 > 觀光事業學系暨研究所 > 博碩士論文 > Item 987654321/52926

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题名:	遊客對臺灣獼猴認知與保育態度對觀光餵食野生臺灣獼猴參與意願之影響-以太魯閣天祥遊憩區為例
作者:	盧奕廷
贡献者:	觀光事業學系
关键词:	觀光餵食臺灣獼猴認知保育態度參與意願
日期:	2023
上传时间:	2023-09-07 10:10:02 (UTC+8)
摘要:	餵食野生動物作為觀光主軸不但能增進遊客遊憩滿意度且也對野生動物保育有益，臺灣獼猴於太魯閣天祥遊憩區接近人類事件頻傳，除了造成遊客安全問題外，對於獼猴亦有不良影響，本研究認為獼猴接近人群之習性有利用價值，並參考國內外餵食野生動物案例，定義觀光餵食野生臺灣獼猴操作方式，嘗試以此作為增進觀光發展並兼顧野生動物保育之目標。本研究以太魯閣國家公園天祥地區的遊客對臺灣獼猴認知、對臺灣獼猴保育態度作為研究核心並定義觀光餵食操作模式試圖了解遊客對此構想參與意願。本研究將套用Engel, Blackwell and Miniard (1986)對認知態度與行為意圖之模式作為依據。以問卷調查法作為主要研究方法析，總計發放問卷400份，有效問卷389份。研究變項平均數皆偏向正面，部分人口統計變數於不同研究變項有顯著差異，對臺灣獼猴認知與保育態度皆對觀光餵食參與意願呈現正相關。本研究之結果說明觀光餵食並非完全不可行之措施且再度證明研究假設間之關係，管理單位或可作為參考並試行此措施。 Feeding wildlife can enhance tourists' satisfaction and potentially benefit animal conservation. However, in the case of Taiwan macaques in Tiansiang Recreation Area of Taroko national park in Taiwan, incidents of close encounters between the macaques and humans occurred frequently. Apart from causing safety issues for tourists, these inci-dents also have negative impacts on the macaques. This study assumes that the ap-proaching behavior of macaques to humans might be used for tourism promotion. Through referring to domestic and international cases of feeding wild animals, the aims of this study is to define an operational mode for feeding wild Taiwan macaques in the context of tourism, attempting to promote tourism development while considering wild-life conservation goals at the same time. This study focuses on tourists' perception of Taiwan macaques and their attitudes towards the conservation of these macaques in the Tiansiang area of Taroko national park. We define an operational model for feeding wild macaques in tourism and seeks to ex-plore tourists' willingness to participate in this concept. The study adopts the model pro-posed by Engel, Blackwell, and Miniard (1986) as the basis for examining the relation-ship between cognitive attitude and behavioral intention. The primary research method used in this study is a questionnaire survey. A total of 400 questionnaires were distributed, with 389 valid responses. The average scores of all research variables have a positive tendency, and some demographic variables show significant differences across different research variables. All research hypotheses in this study are supported and demonstrate significant effects. Both the perception of Taiwan macaques and the conservation attitude towards them are positively correlated with the willingness to participate in feeding activities during tourism. The results of this study indicate that feeding wild animals in tourism is not entirely infeasible and provide further evidence for the relationship among theoretical foundations. Management authorities may consider implementing this measure to promote tourism and conserve wildlife.
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