| 摘要: | 隨著全球經濟發展與科技應用蓬勃發展，動畫技術不斷創新，動畫產業與市場逐漸成長，這些原因造就了2001年設立的奧斯卡最佳動畫片獎，這份獎項為鼓勵優秀動畫電影的最高榮譽象徵，也與動畫電影市場票房收入保證息息相關。受疫情影響數位影音平台逐漸佔據了一部份的電影市場，人們不再只有去電影院才能看到電影，動畫電影亦是如此，這也使得影音內容是否有趣和有創意又或是是否有大品牌的品質變得更加重要。由此可知動畫電影想要吸引影迷們去電影院支持變得更加困難，因此動畫電影的魅力是個非常重要的要素，通常一部成功的動畫電影不光是擁有好的畫面，而是其中包含了使觀眾產生的感性層面也是動畫電影不可或缺的要素。
本研究主要目的為探討奧斯卡金像獎最佳動畫片得獎作品之魅力因子，透過魅力工學(Miryoku engineering)之評價構造法(Evaluation Grid Method)探討奧斯卡最佳動畫為何有其獨特的吸引力，本研究將多位影迷訪談結果以KJ法來簡化各魅力因子，彙整繪製成評價構造圖，以建構感性魅力因素與動畫電影要素之關聯性，歸納影響深受影迷喜歡得獎動畫電影的主要魅力因素，最後再利用整理出的魅力因素設計可量化網路問卷，並透過數量化I類(Quantitative Theory Type I)分析問卷結果。
本研究結果發現奧斯卡動畫電影的四大主要魅力因子為動畫的「劇情內容」、「角色設計」、「美術風格」、「音樂設計」等主要評價項目，而各項的具體魅力因素經數量化I類分析最影響觀眾情緒的為:劇情內容方面是「故事主軸清晰」、角色設計方面是「角色之間有對比感」、美術風格方面是「建築設計很有特色」、音樂設計方面是「音樂風格很有特色」。
With the rapid development of the global economy and technological advancements, animation techniques continue to innovate, and the animation industry and market are gradually growing. The rise of the animated film market is largely due to the establishment of the Academy Award for Best Animated Feature in 2001, which encourages outstanding animated films. This award is highly regarded as the highest honor for animated films worldwide and is closely related to box office revenue in the animation film market. Due to the impact of the pandemic, digital streaming platforms have gradually taken up a portion of the film market. People no longer have to go to theaters to watch movies, and the same goes for animated films. This has made it more important for audiovisual content to be interesting, creative, and of high quality, with well-established brands. Consequently, attracting fans to support animated films in theaters has become more challenging. Therefore, the charm of animated films is a crucial element. A successful animated film is not just about having good visuals; it must also evoke an emotional response from the audience, which is an indispensable factor in animated films.
The main purpose of this study is to explore the charm factors of the Academy Award for Best Animated Feature-winning films through affective design. The Evaluation Grid Method, a miryoku engineering approach, will be employed to conduct in-depth interviews with six experienced animation fans. The study aims to investigate the highly attractive and commercially successful factors and characteristics of award-winning animated films, as well as the relationship between abstract psychological experiences and specific elements. The interview results from multiple fans will be simplified using the KJ method and synthesized into an evaluation structure diagram to establish the correlation between affective charm factors and animation film elements. The main charm factors that influence the preference of award-winning animated films among fans will be summarized. Finally, the identified charm factors will be used to design a quantifiable online questionnaire, and the results will be analyzed using Quantitative Theory Type I.
The research findings reveal that the four main charm factors of Oscar animated films are "plot content," "character design," "artistic style," and "music design." These are the main evaluation criteria that attract fans and explain their reasons for enjoying these films. In particular, the plot content of animated films leaves a lasting impression, inspires and touches the hearts of viewers. |
