全球產業趨勢變化和天然資源日益匱乏之困境，以及新型冠狀病毒的疫情爆發不僅讓全球受到重大的影響，不僅改變了我們的日常生活習慣，同時也影響了我們心理世界的輪廓，政府為我們制定了社交距離，在家用餐的比例增加減少在外用餐，有許多人開始外送團購商品的習慣，然「品質是否如預期」，以無人漁鋪提供現流漁獲給消費者為本研究初探，揉雜一套適用於我們生活區域的市場運作邏輯，然自然物性不只取決於新鮮的觀念，同時受到台灣生活文化的影響。
本研究採回溯團購、宅配及消費者團購與相關文獻，與向實際操網的漁民訪談為依循初步歸納出，團購價格有可能高於它本身的價值、消費者的購物行為不被其他人所認同、團購商品透過宅配的相關流程，所耗費的時間與品質不如預期等變因為引題，製作「平均食用漁產的週期」、「平常是透過甚麼樣方式購買漁產」、「願意推薦周遭好友透過無人漁鋪購買現流的漁產嗎」等假設問卷，循網路方式發給消費者進行施測回收有效162份問卷，續對於問題變項的認知與看法作分析，所呈現出的結果可以看出來越來越重視品質的趨勢，也發現消費者普遍均願意利用無人漁鋪直接向漁民交易，以購入優質的現流海洋漁產。
Changes in global industrial trends and the plight of increasingly scarce natural resources, as well as the outbreak of the new coronavirus have not only had a major impact on the world, not only changed our daily habits but also affected the outline of our psychological world, the government has formulated for us Social distancing has been enforced, the proportion of eating at home has increased and dining out has decreased, and many people have started the habit of delivering group-buying products. however whether the quality is as expected is a preliminary research based on unmanned fishing shops providing consumers with current catches. Mixed It is a set of market operation logic applied to local areas, and fresh concepts are not only by natural physical properties, will also be affected social culture.
This research adopts retrospect group buying, home delivery and consumer group buying and related literature, and interviews with fishermen who actually operate the net. It is concluded that the price of group buying may be higher than its own value and consumers’ shopping behavior is not influenced by others. I agree that the time and quality of group purchase products through the home delivery process are not as good as expected, etc. Because of the introduction, I made "the cycle of average edible fish products how do I usually buy fish products and I am willing to recommend friends around me Hypothetical questionnaires such as Do you buy current fishery products through unmanned fishing shop were sent to consumers through the Internet for testing and 162 valid questionnaires were recovered and the cognition and opinion of the question variables were analyzed using chi-square analysis software, the results presented can be seen that there is a trend of increasing emphasis on quality and it is also found that consumers are generally willing to use unmanned fishing shops to directly trade with fishermen in order to purchase high-quality current marine fisheries.
