物流產業的台灣境內行銷策略之 研究–以兆太國際物流為例

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > Thesis > Item 987654321/52780

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/52780

Title:	物流產業的台灣境內行銷策略之研究–以兆太國際物流為例 International Logistics Marketing in Taiwan Research on Strategy–A Case Study of JSD LOGISTICS Co.,Ltd
Authors:	賴聖云
Contributors:	國際企業管理學系
Keywords:	國際物流行銷策略深度訪談
Date:	2023
Issue Date:	2023-07-31 15:24:26 (UTC+8)
Abstract:	我國隨著20世紀互聯網(Internet)的誕生，物流也隨之興起及進步，從原本僅限於國內地區之間所進行的貨物運送，成為了即使是外國也能將貨物安全送達至指定地點的國際物流，同時這也代表著我國物流業者數量的增長，成為了如今在僅兩千萬人口裡，卻有著上萬家的物流業者互相競爭的國家，而本研究之個案也是競爭者之一。不同於萬泰國際物流、嘉里大榮物流等大規模知名國際物流企業利用聘起大量的業務做大量的電話行銷，本研究之個案企業則是提供更加專業的貨物運輸服務作為行銷手段，以「全方位的運輸一條龍服務」(Complete Transport Service)為特色，熟知對於中華人民共和國進出口之相關法規，研究出更好的運輸路徑，將貨物從製造商送達至收貨者的手中的過程都是此個案之企業的負責範圍之內。本研究將會以此個案之企業的行銷策略作為主軸，透過swot分析法及傳統行銷4P的方式，探討此企業的行銷手法面對我國物流業者強大的競爭戰場上，所具有的優劣勢以及可能會面臨的威脅與機會。 With the birth of the Internet in the 20th century, logistics has also emerged and progressed. It has changed from the delivery of goods domestically to wide-spread lo-gistic chains that can safely deliver goods to designated locations internationally. This also represents the growth of the number of logistics company. There are tens of thou-sands of logistics operators competing with each other in a population of only 20 mil-lion in Taiwan, and the case of this study is also one of the competitors. Unlike Dol-phin Logistics CO. ,LTD, Kerry TJ Logistics Company Limited and other large-scale well-known international logistics companies that employ a large number of business persons to do a lot of telemarketing, the company in this study provides more profes-sional freight transportation services of delivery., which becomes a different marketing method. They are familiar with the import and export regulations of various countries for these products and keep researching better transportation routes. The process of de-livering the goods from the manufacturer to the consignee are all in good hands of this company. 　　This research will take the marketing strategy of this company as the main axis, through SWOT analysis and the 4P of old marketing methods, to explore the ad-vantages, disadvantages and possibilities of this company in the face of the strong competitive battlefield in Taiwan. The results obtained from the above strategies will be transformed into questions in my interviews with the senior staff of this company. The final conclusion can be treated as a basis to think deeply about the improvement and direction for this company to cope with the future trends.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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