植基非參數法探究台灣通信網路產業競爭力分析之研究

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/52733

Title:	植基非參數法探究台灣通信網路產業競爭力分析之研究 Exploring the Competitiveness of Taiwan’s Communication Network Industry based on the Non-Parametric Approach
Authors:	胡瑈方
Contributors:	國際企業管理學系碩士在職專班
Keywords:	行銷能力探索能力網絡資料包絡分析法截斷式迴歸 marketing capability explorating capability network data envelopment analysis truncate-regression
Date:	2022
Issue Date:	2023-07-27 11:12:30 (UTC+8)
Abstract:	為了進一步瞭解通信網路業行銷能力、探索能力對台灣通信網路產業動態競爭力之影響，第一階段本研究針對台灣通信網路產業之特性，考量會計科目結轉(結轉：固定資產、存貨等結轉，由期末轉至隔年期初)，並將結轉概念導入模型並考量時間之效果，建置「動態競爭力」生產程序模型，並運用 Dynamic DEA，以一次執行計算方式取得「動態競爭力」，分別從「通訊設備」、「網路設備」、「消費性電子、資訊通路、半導體、主機板、光電/ IO、軟體服務」和「電子零組件」進行分析。第二階段運用截斷式迴歸探討行銷能力、探索能力對台灣通信網路產業動態競爭力之影響，並擬定競爭策略，提供管理者與投資者參考。研究發現，以現有的技術水準下，投入資源有效利用的程度，「通訊設備」DEA平均效率值為 0.447，優於「網路設備」0.439、「消費性電子、資訊通路、半導體、主機板、光電/ IO、軟體服務」0.435 和「電子零組件」0.427 平均效率值。整體效率結果指出「通訊設備」產業相對其他子產業有較佳的動態競爭力，因此，建議其他產業管理者向通訊設備產業學習如何有效資源管理，以進一步提升企業效率。而截斷式迴歸分析指出探索能力對動態競爭力有顯著正向關係，以長遠發展為目標，對通信網路產業績效影響有其重要性。 In order to further understand the influence of the communication network industry's marketing capabilities and exploration capabilities on the dynamic competitiveness of Taiwan's communication network industry, the first stage of this study is based on the characteristics of Taiwan's communication network industry, considering the carry-over of accounting subjects (carry-forward: fixed assets, Inventory, etc. are carried forward from the end of the period to the beginning of the next year), and the carry-forward concept is imported into the model and the effect of time is considered to build a "dynamic competitiveness" production process model, and use Dynamic DEA to obtain "dynamic competitiveness" in one execution calculation. Competitiveness”, analyzed from “communication equipment”, “network equipment”, “consumer electronics, information access, semiconductors, motherboards, optoelectronics/IO, software services” and “ electronic components”. The second stage uses truncated regression to explore the influence of marketing capabilities and exploration capabilities on the dynamic competitiveness of Taiwan's communication network industry, and formulate competitive strategies for reference by managers and investors. The study found that under the existing technical level, the degree of effective utilization of input resources, the average DEA efficiency of "communication equipment" is 0.447, which is better than "network equipment" 0.439, "consumer electronics, information channels, semiconductors, motherboards, Optoelectronics/IO, Software Services" 0.435 and "Electronic Components" 0.427 efficiency values. The overall efficiency results indicate that the "communication equipment" industry has better dynamic competitiveness than other sub-industries. Therefore, it is recommended that other industry managers learn from the communication equipment industry how to effectively manage resources to further improve enterprise efficiency. The truncated regression analysis points out that the exploration ability has a significant positive relationship with the dynamic competitive-ness, and the long-term development as the goal has its importance on the performance of the communication network industry.
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