旅行社推動鐵道旅遊對於低碳旅遊動機、環境認知與旅遊意願之研究

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題名:	旅行社推動鐵道旅遊對於低碳旅遊動機、環境認知與旅遊意願之研究 Research on Low-Carbon Tourism Motivation, Environmental Consciousness, and Travel Intention by Travel Agencies Promoting Rail Travel
作者:	方芳
貢獻者:	觀光事業學系觀光休閒事業碩士在職專班
關鍵詞:	低碳旅遊旅遊動機環境認知旅遊意願
日期:	2023
上傳時間:	2023-07-06 15:18:23 (UTC+8)
摘要:	隨著全球氣候驟變、地球暖化問題日益嚴重的狀況下，旅遊業者除了提倡永續觀光之外，更該留意旅程中所造成碳排放污染的主要原因是來自交通工具，故節能減碳的運輸型態是未來趨勢。由於臺灣環島鐵路網的完成，鐵道的發展已建構出高鐵、台鐵、森鐵、糖鐵與捷運等各種不同類型的鐵路運輸，鐵道已經不再只是為運輸手段，更扮演觀光旅遊及鐵道文化資產的重要角色。有鑑於此，低碳旅遊是世界最新潮流，鐵道更是未來推動旅遊所運用的大眾運輸工具，本研究為探討遊客對低碳旅遊動機、環境認知與旅遊意願之關聯性研究。研究對象為選擇購買低碳旅遊套裝行程的遊客，採用量化研究的方法，以問卷調查的方式進行實證調查。研究結果發現，遊客的低碳旅遊動機對環境認知具有正向顯著之影響，遊客的低碳旅遊動機與環境認知對旅遊意願具有正向顯著之影響，此外，環境認知在低碳旅遊動機與旅遊意願之間具有中介效果存在。研究之結論將提出對於產、官、學三個視角之建議，提供在規劃強化低碳旅遊動機、提升環境認知與旅遊意願之參考建議。 As global climate change and global warming become increasingly serious, travelers should not only promote sustainable tourism, but also pay attention to the fact that the main cause of carbon pollution during the journey is transportation. With the completion of Taiwan's island-wide railroad network, the railroad has been developed into various types of rail transportation, such as high-speed rail, Taiwan railways, forest railways, sugar railways and MRT. The railway is no longer just a means of transportation, but also plays an important role as a cultural asset for tourism and railway. In view of this, low-carbon tourism is the latest trend in the world, and railways are the means of public transportation to promote tourism in the future. Low-carbon tourism is the latest trend in the world, and railways are the means of public transportation to promote tourism in the future. Therefore, this study is to investigate the correlation between tourists' motivation for low-carbon tourism, environmental awareness and travel desire. The target population was travelers who chose to purchase low-carbon travel packages. A quantitative research method was used to conduct an empirical survey by means of questionnaires. The study found that tourists' motivation for low-carbon tourism has a positive and significant impact on environmental awareness. Travelers' motivation for low-carbon travel and environmental awareness has a positive and significant impact on travel intentions. In addition, environmental awareness has a mediating effect between low-carbon tourism motivation and travel intentions. The findings of the study will provide recommendations for industry, government, and academia in planning to strengthen the motivation of low-carbon tourism and to enhance environmental awareness and tourism desire.
顯示於類別:	[觀光事業學系暨研究所 ] 博碩士論文

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