| 摘要: | Trust must be an essential factor to predict usage intention. Consumer’s trust indicates that he or she wants to believe despite uncertainty concerning. In digital payment transaction, the security of the consumers’ data is important while the risk in transaction is being concerned. So the trust factor in FinTech services must be prioritized. However, there has been relatively few research conducted to identify the effect of trust to the intention to use of digital payment on generation Z in Indonesia. On the other hand, price value is an important aspect in Indonesia since the majority are price sensitive. Consumers will gain more benefits on their shopping value if there is a discount. If consumers purchase a product at lower price, psychologically they will feel they gain more benefits because of the consumer surplus. Therefore, price value should play a significant role in influencing the intention to use digital payment services.
Based on the elaboration mentioned above, perceived trust and price value should be two essential antecedents to predict consumer’s usage intention in digital payment. As a result, this study examines a research framework extended purposely from the Technology Acceptance Model (TAM) with two more variables mentioned above, trust and price value, attempting to explore the intention to use digital payment services within Indonesian gen Z consumers.
A quantitative research design was used with 293 valid sample yielded via an online survey. The result shows that for Indonesian generation Z consumers, perceiveease of use, trust and price value are vital variables that significantly influence attitude and intention to use towards digital payment. Moreover, the two new variables added in this framework, trust and price value are proven to have an impact on attitude and then through attitude will influence intention to use indirectly. In other words, the result of this research has approved the extended of TAM framework with the two new variables. In conclusion, the findings of this research have contributed on both theoretical and managerial implication to the policymakers and digital payment platform developers in Indonesia. For future studies, a qualitative method might be considered, such as successful cases. For quantitative method, more factors related to service quality, customer relationship management (CRM), consumer satisfaction and loyalty should be included for exploring to gain profound knowledge to learn more about the context of digital payment in Indonesia. |
