| 摘要: | 莆田人也是莆仙人亦即興化人，是福建漢民系中形成較早的一支民系。莆仙人的繁衍歷史是與莆仙平原的開發聯繫在一起的。優良的農業環境和悠久的農業傳統，造就了莆仙人從容優雅而又別具保守懷舊色彩的人文特徵。南遷漢人的樂園莆田，仙游二縣地處福建沿海，木蘭溪，貫穿境內，形成了福建境內著名的莆仙平原，海上交通比較便利，農業自然環境相當優越，十分有利於傳統農業生產的發展。
莆仙文化的傳播過程可以分為幾個階段：第一個階段是接觸與顯現階段，也就是莆仙的文化元素在一個社會中顯現出來，被人注意。第二個階段便是選擇階段。就是對於顯現出來的莆仙文化元素進行批評、選擇、決定採納或拒絕。第三個階段是採納融合階段。把決定採納的莆仙文化元素融合於台灣文化之中。從地理空間看，文化傳播是由文化中心區向四周擴散，根據傳播途中訊息遞減的一般規律，離文化中心區越遠的地方，越不能保持文化元素的原貌。當一種文化元素傳播到另一個地區以後，它已不是原來的形態和含義，在傳播和採納過程中已被修改過。
本文的研究動機為筆者自身為莆仙人、兩岸文化交流對兩岸關係影響甚大，其中莆仙媽祖信仰更是兩岸中華文化的共同資產及對於莆仙文化的傳播十分關切，究竟在台灣產生何種影響？使本文產生濃厚的研究興趣，進而開啟本文的研究動機。本論文的研究目的有瞭解文化傳播理論的內涵與特點、探討莆仙文化之發展特色與內容及瞭解莆仙文化傳播至臺灣的融合與影響。
本文採取研究途徑及理論乃係運用文化傳播理論。本文在研究方法上則採取的是文獻分析法（document analysis）。本文的文獻探討主要係從文化傳播理論之理論檢視、莆仙文化與媽祖文化之內容檢視、宗教文化交流與信仰交流概念區分、莆仙媽祖文獻檢視、閩台莆仙媽祖民間信仰、閩台莆仙文化與兩岸關係等面向進行檢視。至於本文的研究價值在於文化傳播理論與莆仙文化傳播到台灣的結合、本文透過第一手資料分析莆仙文化的內容，並將莆仙文化與台灣作一整體性的探討，深入探究莆仙文化透過文化傳播理論的分析對台灣究竟有何種影響。
Putian people are also Puxian people and Xinghua people, and they are an earlier ethnic group among the Han ethnic groups in Fujian. The reproduction history of the Puxian people is linked to the development of the Puxian Plain. The excellent agricultural environment and long agricultural tradition have created the humanistic characteristics of the people of Putian who are calm, elegant and conservative and nostalgic. Putian, the paradise of the Han people who migrated to the south, and Xianyou County are located on the coast of Fujian, with the Mulan River running through the territory, forming the famous Putian Plain in Fujian. The sea transportation is relatively convenient, and the agricultural natural environment is quite superior, which is very conducive to the development of traditional agricultural production. develop.
The dissemination process of Puxian culture can be divided into several stages: the first stage is the stage of contact and appearance, that is, the cultural elements of Puxian appear in a society and are noticed by people. The second stage is the selection stage. It is to criticize, select, decide to adopt or reject the emerging Puxian cultural elements. The third stage is the adoption integration stage. Integrate the Puxian cultural elements decided to adopt into Taiwanese culture. From the perspective of geographical space, cultural transmission spreads from the cultural center to the surrounding areas. According to the general law of information diminishing during transmission, the farther away from the cultural center, the less able to maintain the original appearance of cultural elements. When a cultural element spreads to another region, it is no longer the original shape and meaning, and has been modified in the process of spreading and adopting.
The research motivation of this article is that the author is a native of Puxian, and cross-strait cultural exchanges have had a great impact on cross-strait relations. Among them, the belief in Puxian Mazu is the common asset of Chinese culture on both sides of the strait. I am very concerned about the spread of Puxian culture. What kind of impact will it have in Taiwan? ? Make this article generate a strong research interest, and then start the research motivation of this article. The research purposes of this thesis are to understand the connotation and characteristics of cultural transmission theory, to explore the development characteristics and content of Puxian culture, and to understand the integration and influence of Puxian culture spread to Taiwan. |
