A Study on Framework Development and Emotional Design Factors Affecting Consumers' Preferences for Cultural and Creative Products

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Title:	A Study on Framework Development and Emotional Design Factors Affecting Consumers' Preferences for Cultural and Creative Products 情感設計因素影響文創產品喜好之模式建構與分析
Authors:	Yen, Hui Yun
Contributors:	廣告學系
Keywords:	Emotional Design Preference Product Design Purchase Intention
Date:	2018-12-01
Issue Date:	2023-06-06 13:11:07 (UTC+8)
Relation:	Journal of Design卷 23, 期 4, 頁 21 - 44 1 December 2018
Appears in Collections:	[Department of Advertising ] journal articles

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