Nexus between Basketball Players' Advertisement and Psychological Attraction of Food Brands: A Study of Consumer Behavior towards Food Product

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Title:	Nexus between Basketball Players' Advertisement and Psychological Attraction of Food Brands: A Study of Consumer Behavior towards Food Product
Authors:	Chen, Yanlan Kong, Mengyuan Kuo, Tsung-Hsien ul Islam, Misbah Kuo, Yen-Ku Lone, Showkat Ahmad
Contributors:	觀光事業學系
Keywords:	Advertisement Basketball Players Brand Endorsement Changing Behavior Consumer Behavior Food Brands Food Items Product Purchase Psychological Attractions
Date:	2021
Issue Date:	2023-05-29 14:25:29 (UTC+8)
Relation:	Revista de Psicologia del Deporte卷 30, 期 4, 頁 30 - 39 2021
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] periodical articles

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