Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/51918

Title:	Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention
Authors:	Hsieh, Ai-Yun Lo, Shao-Kang Hwang, Yujong
Contributors:	國際貿易學系
Keywords:	Arousal Background colour Galvanic skin response Memory
Date:	2022
Issue Date:	2023-04-14 14:41:52 (UTC+8)
Relation:	Electronic Commerce Research 2022
Appears in Collections:	[Department of International Trade 7 Graduate Institute of International Trade ] periodical articles

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