文化大學機構典藏 CCUR:Item 987654321/51833
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    Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/51833


    Title: The brand sustainability obstacle: Viewpoint incompatibility and consumer boycott
    Authors: Wang, Chih-Chien
    Chang, Shu-Chen
    Chen, Pei-Ying
    Contributors: 廣告學系
    Keywords: ATSCI
    Attention to social comparison information
    Boycott
    Brand hate
    Collective cognitive dissonance
    Date: 2021-05
    Issue Date: 2023-03-24 09:32:12 (UTC+8)
    Relation: Sustainability (Switzerland)開放取用卷 13, 期 9 1 May 2021 論文號碼 5174
    Appears in Collections:[廣告系] 期刊論文

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