Foreign bird-related tourism activities have been popular for a long time. Every year, there are more than 3 million bird watching and bird photography tours around the world. However, some bird photography locations still use outdated tourist management information for many years, and do not take into account the current travel experience. This research analyzes and summarizes the quality and information needs of bird photography enthusiasts for bird photography information, and then explores the influence of bird photography information quality on bird photography information sharing motivation and bird photography information sharing intention. This study distributed questionnaires at popular bird photography locations in Taipei City, New Taipei City and Taoyuan City, and a total of 300 valid questionnaires were obtained. The results show that higher quality of bird photography information can effectively enhance bird photography information sharing motivation and bird photography information sharing intentions of bird photography enthusiasts. For bird photography enthusiasts, bird photography information plays the most important part to the information to be understandable, while the completeness is the least. Bird photography enthusiasts are willing to share bird photography information and think that sharing bird photography information is like entertainment, but they usually have less plans to share bird photography information on social media regularly, and they are also relatively low-key and don't want to be famous. This research hopes that through the research results, it can provide reference for management units and travel agencies related to bird leisure activities, and build high-quality bird photography information for the completeness of bird photography information. Bird photography enthusiasts will be willing to share bird photography information, so that Bird photography information is widely known, and promotes the development of the domestic leisure tourism market and promotes standardized bird photography tourism activities.
