獎勵旅遊制度對壽險業務員激勵效果及留任意願之研究

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/51764

Title:	獎勵旅遊制度對壽險業務員激勵效果及留任意願之研究 Research of the Incentive Travel System on Motivation Effectand Retain Intention in Life Insurance Salespersons
Authors:	呂瓊敏
Contributors:	企業實務管理數位碩士在職專班
Keywords:	獎勵旅遊激勵效果留任意願 incentive travel motivation effect retain intention
Date:	2022
Issue Date:	2023-03-22 11:10:20 (UTC+8)
Abstract:	壽險企業透過制定獎勵制度來達到人才留任的目的，與此同時在職域中發現獎勵制度會產生激勵效果，故本研究之主旨為驗證獎勵旅遊制度會透過激勵效果對留任意願產生影響，驗證方法採問卷抽樣調查之量化分析，包含背景變量、獎勵旅遊制度、激勵效果及留任意願，研究結果顯示不同職務及薪資於獎勵旅遊制度、激勵效果及留任意願均具有顯著差異，在模式驗證結果顯示，激勵效果為獎勵旅遊制度對留任意願之部分中介變數，換言之，本研究證實於壽險業中獎勵旅遊制度確實會透過激勵效果對留任意願產生影響。 Life insurance companies establish an incentive system for employee retention. Meanwhile, in the occupational field, it is discovered that the incentive system mo-ti-vates employees well. This study aims to find out how the incentive travel system can affect retention through motivation. The verification method is quantitative analysis by sampling survey, including background component, incentive travel system, motivation effect and retain intention. The study shows that incentive travel system, motivation ef-fect and retain intention have a significant impact on employees with different func-tions and wages. The schema validation indicates that motivation effect is a partial mediator for how the incentive travel system affects the retain intention. In other words, this study proves that, in life insurance sector, the incentive travel system definitely has an impact on retain intention via motivation effect.
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