泰國消費者對台灣製造護膚產品之購買意圖探究-價格敏感性、 網路口碑、來源國與性別效應之計畫行為理論擴展模型

文化大學機構典藏 CCUR > 國際暨外語學院 > 全球商務學位學程 > 博碩士論文 > Item 987654321/51555

請使用永久網址來引用或連結此文件: https://irlib.pccu.edu.tw/handle/987654321/51555

題名:	泰國消費者對台灣製造護膚產品之購買意圖探究-價格敏感性、網路口碑、來源國與性別效應之計畫行為理論擴展模型 To Investigate the Purchase Intention of Thai Consumers towards Skincare Products Made in Taiwan: An Extension of the TPB Model Based on Price Sensitivity, eWOM, Country of Origin, and Gender Effect
作者:	尹長榮(IMCHAROON THANAKIT)
貢獻者:	全球商務碩士學位學程碩士班
關鍵詞:	泰國網路口碑台灣 Thai Consumers Skincare product Attitude Perceived behavior control Social norms Taiwan the Theory of Planned Behavior (TPB)
日期:	2022
上傳時間:	2023-03-14 11:06:11 (UTC+8)
摘要:	護膚品在泰國市場迅速擴張。台灣護膚品是台灣製造的產品的新進入者之一，擁有高度發達的生物科技產業技術人才。然而，台灣的護膚品在泰國消費者中並不為人所知。大多數人喜歡美國、日本和韓國製造的護膚品，因為他們相信這個國家的形象和歷史。然而，台灣護膚品仍有改變現有市場份額的潛力。此外，泰銖和新台幣的貨幣價值幾乎相當。因此，台灣商品具有開拓泰國市場的理想潛力。 Skincare products are rapidly expanding in the Thai market. Taiwanese skincare products are one of the new entrants that the product manufactured in Taiwan with its highly developed technological talents in the biotechnology industry. However, Taiwanese skincare products are not well-known among Thai consumers. Most people favor skincare goods made in the United States, Japan, and Korea because they believe in the country's image and historical history. However, there are still potential for Taiwanese skincare products to modify the existing market share. Furthermore, the Thai Baht and the Taiwan Dollar have nearly comparable currency values. As a result, Taiwan's goods represents an ideal potential to develop into the Thai market.
顯示於類別:	[全球商務學位學程] 博碩士論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
index.html		0Kb	HTML	159	檢視/開啟

檢視Licence

在CCUR中所有的資料項目都受到原著作權保護.

資料載入中.....