Many studies have explored online banking recently. There are, however, few re-search focus on pure online banking. This study uses the technology acceptance model to investigate users' acceptance in pure online banking. The subjects of the study were 16-25 years old. The questionnaire is designed through the Likert scale. The collected question-naire data were analyzed through statistical methods, and verified using structural equation modeling using SPSS statistical software. Perceived use-fulness and subjective norm af-fected young people's willingness to use pure online banking. Relative advantage, com-patibility, image, and computer self-efficacy are important factors that determine cognitive usefulness. This study believed that pure online banking can use online banking services and financial cards to feedback back, consumers and increase various channels and ser-vices for users. Young people can get reward by using pure online banking and get pleas-ure when used pure online banking service. The study found that young people are easier to get started with technology. It is also found that if influencers are also using pure online banking, intention of use pure online bank of young people will also increase significantly. Therefore, the results of this study can provide pure online banking as an important ref-erence to attract young customers.
