Due to the popularity of the Internet and the technology industry in recent years, people's reading habits have gradually evolved from paper books to e-books, resulting in declining sales of physical books. Both the publishing industry and traditional bookstores have been greatly impacted. Under such an environment , we know very little about the ways that can motivate consumers to choose to buy physical books, so to explore from the introduction of the novel that consumers can come into contact with for the first time, in this study, laboratory experiments were used to manipulate the amount of auditory and visual images in the introduction to the novel to measure the influence of subjects on recall and attitude, it is suggested that when consumers see the introduction of the novel, the introduction content presents auditory imagery, which is better than the memory and attitude of visual imagery when consumers see the introduction content; When introducing a novel, if the content of the introduction presents visual images, it is better to have better memory and attitude than hearing the content of the introduction to present auditory images. Through this study, publishers can write posters with auditory images for readers to watch when promoting new books. Or hire a voice actor to record a brief introduction to the novel with visual imagery and play it in a bookstore on a loop.
