土地開發產品定位、報酬及風險模型之建構-以台北市為例

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/51392

Title:	土地開發產品定位、報酬及風險模型之建構-以台北市為例 Land Development Product Positioning, Reward and Risk Model Construction-Taking Taipei City as an Example
Authors:	李家儂陳明吉葉惠中
Contributors:	土地資源學系
Keywords:	銷售策略銷售率次序Logistic模型分量迴歸模型 Selling strategies sales rate ordered logistic model quantile regression model
Date:	2021
Issue Date:	2023-03-07 14:21:06 (UTC+8)
Abstract:	本研究以國泰房地產指數之建商新推個案資料進行大數據分析，並統整過去文獻，歸納議價率、產品定位、銷售時機與方式為銷售策略，將以次序Logistic模型及分量迴歸模型估計台北市新推個案銷售策略與銷售率之關係。透過本研究之結果，期望建商未來在評估新推個案能擬定正確的產品定位及完善的財務規劃，以達到增加報酬及降低風險的目的。
Appears in Collections:	[Department of Natural Resources ] project

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