政治大學選舉研究中心的調查研究顯示，近年來臺灣地區民眾的「臺灣人認同」快速上升，「是臺灣人也是中國人」和「中國人」的認同則明顯下滑，而在「臺灣人認同」中，又以閩南族群的表現特別強烈。這種民意趨向對於兩岸關係和平發展構成了嚴重挑戰，也考驗著海峽對岸處理兩岸關係的定力和智慧。雖然面對臺灣民眾國族認同往「臺灣人」偏移，但迄今為止，中國大陸方面並未放棄「和平統一」的大政方針，仍然希望透過加強經濟和文化交流，促進兩岸人民的心靈契合，進一步推動兩岸的融合發展。其中，藉由臺灣和福建閩南地區特別深厚的血緣和文化淵源，推動讓臺灣民眾特別是年輕世代有感的文化交流活動，增強文化認同上「兩岸一家親」的感受，顯然是大陸方面認為可行的途徑之一。
本論文的研究目的就是要採取具有實證意涵的研究途徑，透過焦點團體訪談研究方法，來實際瞭解閩南地區的體驗式交流，對於參加過活動的臺灣年輕人來說，是否真能增強他們對於臺灣和閩南文化連帶關係的認識，並因而提升「兩岸一家親」的文化認同。同時，藉由研究發現，對於兩岸的文化交流措施提出建言。
本論文的研究發現顯示，未來制定兩岸交流相關政策或是由兩岸民間主導相關交流時，允宜增加體驗式交流活動，除了有利於增進兩岸的友善理解之外，也有利於建構兩岸閩南文化的基礎認識以及認同。創造有利於文化交流的情境是推動兩岸交流應該加強的路徑。
According to a survey conducted by the Election Research Centre of the National Chengchi University, in recent years, the "Taiwanese identity" of the people in Taiwan has been rising rapidly, while the double identity of both Taiwanese and Chinese and the single identity of Chinese have been declining significantly.This trend in public opinion poses a serious challenge to the peaceful development of cross-strait relations, and tests the determination and wisdom of the other side of the Taiwan Strait in handling cross-strait relations. Despite the shift in the national identity of the people in Taiwan towards "Taiwanese", mainland China has so far not abandoned its general policy of "peaceful reunification" and still hopes to further promote cross-strait integration by strengthening economic and cultural exchanges to foster spiritual ties between the people on both sides of the Taiwan Strait. Due to the common and deep origins of blood and culture between Taiwan and the Southern part of Fujian, one way to achieve our aim of promoting cultural identity is to cultivate a sense of "both sides of the strait being one family" through cultural exchange activities participating by the younger generation in Taiwan.
The aim of this thesis is to adopt an empirical research approach, through focus group interviews, to find out whether the experiential communication in the Southern Fujian have really enhanced the understanding of the cultural ties between Taiwan and Southern Fujian among the young Taiwanese who have participated in the activities, and thus raised the cultural identity of ”both sides of the strait being one family”. The research findings also provide suggestions for cultural exchange measures between the two sides of the Taiwan Strait.
The findings of this thesis suggest that it is advisable to increase the frequency of experiential communication activities when formulating future cross-strait exchange-related policies or when cross-strait exchanges are led by the people of both sides of the Taiwan Strait, as this would be conducive to enhancing the friendly understanding between the two sides of the Taiwan Strait, as well as constructing a basic understanding and identity of Southern Fujian culture across the Taiwan Strait. Creating an environment conducive to cultural exchange is a path that should be strengthened to promote cross-strait exchanges.
