國際市場多重接觸對焦點廠商競合行動數目之影響-以組織靈活度和資訊透明度為干擾變數

CCUR > College of Business > Department of Business Administration & Graduate Institute of International Business Administration > Thesis > Item 987654321/51180

Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/51180

Title:	國際市場多重接觸對焦點廠商競合行動數目之影響-以組織靈活度和資訊透明度為干擾變數 The Relationship between International Multimarket Contact and Action— The Moderating Role of Organizational Ambidexterity and Information Transparency
Authors:	游翔仲
Contributors:	國際企業管理學系
Keywords:	石油產業動態競爭國際市場多重接觸組織靈活度資訊透明度
Date:	2022
Issue Date:	2023-02-24 13:21:20 (UTC+8)
Abstract:	長期以來，產業組織經濟學派以及策略管理領域十分重視多重市場競爭的議題。然而，以往多重市場競爭與相互容忍假說之實證研究出現了不同結果。本研究以石油產業的角度，透過動態競爭觀點，利用結構內容分析法，蒐集10 年 (2010 年-2019 年) 的新聞資料及廠商財務資訊來建構全球石油廠商競合行動資料庫，以探究國際市場多重接觸、組織靈活度、資訊透明度、焦點廠商競爭性行動數目及廠商績效之間的關係。透過審視14,580 則新聞，從中獲取2,467 則有關於競爭行動之新聞，進而歸納出31 種競爭性行動後發現：1. 國際市場多重接觸程度越高，會正向影響焦點廠商策略性行動數目2. 組織靈活度會強化國際市場多重接觸與焦點廠商競爭性行動數目之間的關係3.資訊透明度會強化國際市場多重接觸與焦點廠商競爭性行動數目之間的關係4. 焦點廠商策略性行動數目愈多，則焦點廠商績效愈佳。 For a long time, the economics of industrial organization and the field of strategic management have attached great importance to the issue of multiple market competition. However, previous empirical studies of the multiple market competition and mutual tolerance hypothesis have yielded different results. From the perspective of the oil industry, this research uses the structural content analysis method to collect news data and financial information of manufacturers for 10 years (2010-2019) through the dynamic competition point of view to construct a database of global oil manufacturers' competition and cooperation to explore the international market. The relationship between multiple contacts, organizational flexibility, information transparency, number of focal firms' competitive actions, and firm performance. By examining 14,580 news items, 2,467 news about competitive actions were obtained, and then 31 kinds of competitive actions were concluded: 1. The higher the degree of multi-contact in the international market, the positive impact on the number of strategic actions of focus manufacturers 2. Organizational flexibility will strengthen the relationship between multiple contacts in the international market and the number of focal manufacturers' competitive actions 3. Information transparency will strengthen the relationship between multiple contacts in the international market and the number of focal manufacturers' competitive actions 4. The higher the number of focal manufacturers' strategic actions More, the better the performance of the focus manufacturer.
Appears in Collections:	[Department of Business Administration & Graduate Institute of International Business Administration ] Thesis

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