| 摘要: | 目的：在資訊爆炸的2021年，人們使用網路推廣活動是一股新的潮流，身為體育從業人員也更是如此，而現代人使用YouTube自媒體來學習健身相關知識更是不在少數，透過YouTube學習體育相關新知已然成為未來趨勢。本研究旨在探討體育運動從業人員如何應用自媒體平臺為工具，藉此提升體育推廣效果。特別是有許多體育從業人員並不知道如何利用最有效率以及更簡潔的流程，進行體育推廣工作。方法：本研究以YouTube平臺為例，分別示範以手機規格及專業相機規格的製作流程，而流程也依照順序進行，分別為體育類教學影片腳本的撰寫、影像拍攝作業、收音的注意事項、剪輯的實際應用、字幕及字卡的生成、最後來到Google以及YouTube搜尋引擎SEO關鍵字的優化，以及解析製作教學，在豐富的教學內容後進行體育推廣，有效示範該如何以相對低的成本及資源製作體育推廣教學影片。結果：透過本技術報告書鼓勵體育從業人員有效率地利用YouTube自媒體這個社群平臺進行推廣體育工作，在新的時代使用新的方法，讓體育教學變成沒有距離的課程，不管是學生還是上班族都能夠有效透過YouTube這個非常普及的自媒體工具來學習體育知識，提升國人的運動習慣，同時還能利用此項工具加以推廣相對冷門的運動專項，間接提升冷門運動專項的能見度，藉此推廣拓展體育活動。
Purpose：2021 is an era of information explosion, it is nothing new for people to use the Internet to promote their careers, and even more so as sports professionals. It is not uncommon for modern people to use YouTube grassroots to learn fitness-related knowledge. It is becoming a new trend to use YouTube to learn new knowledge of exercise and fitness. This technical report aims to explore how sports practitioners use the platforms of self-media as tools to enhance the effectiveness of sports promotion. In particular, many sports professionals do not know how to use the most efficient and concise process for sports promotion. Method：This technical report uses the YouTube platform as an example to demonstrate the production-process by using mobile phone and professional camera, and the process is also carried out in order, respectively, for the writing of sports instructional video scripts, image shooting operations, and notes on radio, This paper also reports how to edit the video contents, generate subtitles, word cards, and submit to Google and YouTube search engine SEO by using keyword optimization, analysis, and production teaching in a rich teaching content manner. By this approach, this paper hopes to promote sports effectively and demonstrate readers how to use low costs and resources to produce teaching videos for sports professionals. Result：In the end, I hope to encourage sports professionals to use the social platform of YouTube Self-Media to promote sports effectively through this technical report, and use new methods in the new era to make physical education a course without distance, no matter who you are and where you are. Both students and office workers can effectively use YouTube, a very popular Self-Media, to learn sports knowledge and skills to enhance for the citizens. At the same time, sports professionals can also use this tool to promote unpopular sports and increase the visibility of unpopular sports programs. By doing so, it promotes all sports activities. |
