| 摘要: | 街道景觀是人類的日常生活中最孰悉的景觀之一，也是一個國家對外呈現的城市印象。本研究將以台灣對於廣告招牌的法律規範內容作為基礎，以同時包含原始都市樣貌以及經計畫後的都市樣貌的信義區作為實際調查區域，探討實際的街道廣告招牌現況是否符合廣告招牌的相關規範，並比較在不同街道空間的條件下，廣告招牌符合規範的比例差異。本研究整理台灣廣告招牌相關法規，以及信義區與信義計畫區之主要計畫案及相關通盤檢討，整理出與招牌廣告尺寸、位置相關之法令，同時比較不同法規層級對於招牌廣告規範的差異。將法規內容與實際選定之研究範圍街道現況做比對，整理其廣告招牌的違規情形並計算百分比，並與其所屬位置、車道數、以及道路形式等分類條件做比較。研究結果顯示台灣的廣告招牌相關法規主要針對廣告招牌的裝設位置及其尺寸做規範，而實際廣告招牌違規之原因以其裝設位置不正確為主。另外廣告招牌未符合法規的程度與車道數及行道樹的有無之相關性較高於實際街道上觀察後發現兩側行道樹的種植會限制廣告招牌的尺寸及其可裝設的空間。最後將信義區切分為單位面積相等之單元，統計各單元內未符合法規之數量後發現，各單元之未符合法規程度以信義計畫區為中心向外增加 。
Streetscape is one of the most familiar landscapes in human's daily life, and it is also the city impression that a country presents to the outside world. Based on Taiwan's legal norms for advertising signs, this study will take Xinyi District, which contains both the original urban appearance and the planned urban appearance, as the actual investigation area, to explore whether the actual street advertising signs are in line with advertising signs. the relevant norms, and compare the differences in the proportion of advertising signs that comply with the norms under different street space conditions.
This research sorts out the laws and regulations related to advertising signs in Taiwan, as well as the major projects in Xinyi District and the Xinyi Planning District and related overall reviews, sorts out the laws and regulations related to the size and location of signboard advertisements, and compares the differences in the standards for signboard advertisements at different levels of laws and regulations. . Compare the content of the regulations with the actual street conditions of the selected research area, sort out the violations of the advertising signs and calculate the percentage, and compare them with the classification conditions such as their location, number of lanes, and road form. The research results show that Taiwan's relevant laws and regulations on advertising signs mainly regulate the installation position and size of advertising signs, and the actual reason for the violation of advertising signs is that the installation position is not correct. In addition, the degree of non-compliance of advertising signs with regulations is highly correlated with the number of lanes and the presence or absence of street trees. After observation on the actual street, it is found that the planting of street trees on both sides will limit the size of advertising signs and the space that can be installed. Finally, the Xinyi District is divided into units with the same unit area, and after counting the number of non-compliance with laws and regulations in each unit, it is found that the degree of non-compliance with laws and regulations of each unit increases outward from the Xinyi Project Area as the center. |
