台灣新聞媒體數位經營轉型之研究

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題名:	台灣新聞媒體數位經營轉型之研究 Study on the Digital Transformation of News Media in Taiwan
作者:	虞煥榮
貢獻者:	新聞學系
關鍵詞:	新聞媒體新冠肺炎社群媒體 News media Covid-19 social media pandemic print media
日期:	2022
上傳時間:	2023-02-21 13:15:54 (UTC+8)
摘要:	近廿餘年來數位科技及網絡發展（technological network ）躍飛突破，已令傳統新聞媒體深感調適不易；2019年底起，又爆發的新冠肺炎病毒大流行（Coronavirus disease pandemic），在全球造成巨大影響，迄今仍方興未艾。這波疫情直接衝擊人類生活、造成莫大的不便與傷亡之外，同樣對於當下的媒體新聞產業產生巨大影響。　　在台灣，許多深具好評或具廣泛影響力的媒體，在此疫情期間之前，泰半陸續轉型為數位媒體；另一現況是，原本已不敵數位平台侵奪閱聽群眾、發行量或收視（聽）率節節敗退的綜合型紙本媒體（print media）及廣播電視台，在此期間，採取了十分極端方式來因應，值得媒體與傳播業界重視。　　本研究是以新冠肺炎疫情影響台灣的一段期間作為研究背景，探究在數位時代媒體轉型期間突發的大疫情流行，規劃訪談媒體相關的專家、管理高層主管，與新聞大傳相關科系的教授學者共十二位，試圖回答問題是：在新冠肺炎疫情的衝擊下，正處理數位轉型期的台灣新聞媒體、遭受了多麼嚴苛的重擊？在媒體內部的場域、工作慣習與資源（資本）有何因應調整？又如何對外尋求生存與突破？還有什麼成功的案例可供參考？研究發現，此疫情導致傳統的紙本新聞媒體受到最明顯的重擊，面臨生存保衛戰；但有趣的是，雖然疫情使得人們之間的互動減少，但民眾居家防疫的比重反增，因而使許多數位網路場域的新媒體，獲得加速普遍的新商機，受眾大幅提高，去年數位媒體的廣告量更是持續增加，此消彼長。總而言之，此波新冠肺炎疫情不僅帶給正在數位轉型的媒體業及新聞界巨大的衝擊，也帶來了全新思考與轉變契機，優勝劣敗的情勢更趨明顯。另，本研究僅探討純粹商業營運的媒體興衰，排除依附政治力或非營利的新聞機構。 In the past 20 years, digital technology and technological network development have made huge breakthroughs, which made it uneasy for traditional news media to adapt. Since the end of 2019, the outbreak of the Coronavirus had a huge impact around the world and is still in the ascendant. In addition to the great inconvenience and casualties of this pandemic on human life, it also has a huge impact on the current media and news industry. In Taiwan, many well-received or widely influential media have gradually transformed into digital media during the pandemic. Another development worth noting to the media and communication industry is that the print media, radio, and television stations, which have been less popular than digital platforms due to their the wide reading and listening masses, circulation ratings,and listening rates, have taken a very extreme approach to deal with this transition. This study takes the period of the new Coronavirus pandemic affecting Taiwan as a research background. It explores the sudden pandemic during the media transformation of the digital era by interviewing media-related experts, senior management executives, and professors and scholars from departments related to journalism and communication. This study aims to answer the question: Under the impact of the Coronavirus pandemic, how hard has the Taiwan news media dealing with the digital transition period been impacted? What are the adaptations of the field, work habits and resources (capital) within the media? And how to seek survival and breakthroughs externally? What other success stories are there to refer to? The study found that the epidemic has caused the traditional paper news media to be impacted the most and face a battle for survival. However, it is interesting that although the epidemic has reduced the interaction between people, the proportion of people's staying-at-home measures has increased. As a result, many new media in digital network fields have gained new business opportunities that have accelerated and become common, and the audience and the advertising volume of digital media has continued to increase last year. All in all, this wave of COVID-19 has not only brought a huge impact on the media industry and journalism that are undergoing digital transformation, but also brought new opportunities for thinking and transformation. In addition, this study only explores the rise and fall of purely commercial media, excluding news organizations that are dependent on political power or non-profits.
顯示於類別:	[新聞系暨新聞研究所] 博碩士論文

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