遊客休閒涉入與目的地意象對地方依附之影響-以臺南安平老街為例

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Please use this identifier to cite or link to this item: https://irlib.pccu.edu.tw/handle/987654321/51046

Title:	遊客休閒涉入與目的地意象對地方依附之影響-以臺南安平老街為例 The Influence of Tourists' Leisure Involvement and Destination Image on Place Attachment: A Case Study of Anping Old Street in Tainan
Authors:	陳瑾芸
Contributors:	觀光事業學系觀光休閒事業碩士在職專班
Keywords:	臺南安平老街休閒涉入目的地意象地方依附行為意圖 tainan anping old street leisure involvement destination imagery place attachment behavioral intention
Date:	2022
Issue Date:	2023-02-20 14:06:17 (UTC+8)
Abstract:	臺南，是臺灣最早開發的城市，擁有著相當豐富的歷史文化古蹟，傳統建築及周邊環境風貌，並結合地方藝術、產業經濟、觀光文化，在斷垣殘壁之中綻放出新生之花。老街是整個大時代的縮影，承載著市井小民的生活空間與記憶。本研究主要是探討臺南安平老街遊客休閒涉入與目的地意象對地方依之影響，利用便利抽樣法針對遊客進行調查，經由統計分析後獲得以下結果：不同的人口變項對休閒涉入、目的地意象、地方依附與行為意圖有著差異影響。休閒涉入對目的地意象有顯著影響。休閒涉入對地方依附有顯著影響。休閒涉入對行為意圖有顯著影響。目的地意象對行為意圖有顯著影響。地方依附對行為意圖有顯著影響。研究顯示，受訪者大部份以自行開車前往，相關業者可規畫一系列套裝行程活動並結合節慶活動，提升遊客重遊意願及推薦意願，促進臺南在地文化觀光。利用文化創意的方式，將臺南產業遺跡再造成為特色景點。配合搭乘大眾運輸交通工具，並加強政府文宣宣導，增加報章媒體的曝光，吸引更多的遊客感受臺南安平歷史的淬鍊。 Tainan is the earliest developed city in Taiwan. It is rich in historical and cultural relics, traditional buildings and the surrounding environment. Combined with local art, industrial economy, and tourism culture, a new flower blooms among the ruins. The old street is the epitome of the whole era, carrying the living space and memory of the common people. This research mainly explores the influence of tourists' leisure involvement and destination imagery on Tainan's Anping Old Street. The convenience sampling method is used to conduct a survey on tourists. After statistical analysis, the following results are obtained: Destination imagery, place attachment and behavioral intention have differential effects. Leisure involvement has a significant impact on destination imagery. Leisure involvement has a significant impact on place attachment. Recreational involvement has a significant effect on behavioral intentions. Destination imagery has a significant impact on behavioral intent. Place attachment has a significant impact on behavioral intentions. The research shows that most of the respondents travel by car, and relevant operators can plan a series of packaged itinerary activities and combine festival activities to increase tourists' willingness to revisit and recommend them, and promote local cultural tourism in Tainan. Use cultural and creative methods to recreate Tainan's industrial relics as characteristic attractions. Cooperate with public transportation, strengthen government propaganda, increase the exposure of newspapers and media, and attract more tourists to experience the history of Tainan Anping.
Appears in Collections:	[Department of Tourism & Graduate Institute of Tourism Industry ] Thesis

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