| 摘要: | 書畫藝術鑑定鑒賞研究專業且涉及的其他層面範圍廣泛，是綜合了多門學科的一門學問和獨特的文化傳統，多學科、跨學科跨領域跨界交流的專業領域拓展研究。本研究主要透過書畫藝術收藏家、古玩古董商、藝術經紀專家的訪談，以在藝術市場運作擁有數十年實務經驗的公司、專家為研究對象，運用系統思考方法對個案資料進行分析歸納，並繪製出古書畫藝術市場新商業模式經營創新生態系統因果環路圖，再加以探討科技創新-書畫藝術科學鑒定、古書畫藝術市場新商業模式經營之間發展的因果循環關係，因而確定科技創新-書畫藝術科學鑒定、古書畫藝術市場新商業模式經營之間相互關聯影響而發展出古書畫藝術市場新商業模式。
2012年後古書畫藝術市場火熱，於國內外作品行情迅速翻升，名家書畫藝術作品已跨入「億元時代」，古書畫藝術市場經營與數位創新成長策略後續研究建議，收藏家、古玩古董商、藝術經紀專家經過多年參與研究準備，已正式啟動書畫科學鑒定備案認證系統。書畫藝術作品「鑑證備案」的重要性：書畫藝術的科學鑒定備案可以讓古書畫藝術市場經營有效規範不良商業手法和古書畫藝術市場良性發展，也讓古書畫藝術市場經營發展全面提升人氣，商譽口碑信任度更有希望。科學鑒定新技術變革將可提供更多元的書畫精確辨識鑒定服務，擴展古書畫藝術市場新收藏族群市場普及，延續古書畫藝術市場經濟規模，經營模式與技術創新轉型實務上完成標準化、科學化、統一性的使用，則是產業轉型必要趨勢。
Business models for the ancient calligraphy art market and research on digital innovation-scientific identification were this study’s topics. Research on the identification and appreciation of calligraphy art is specialized and involves an extensive range of other aspects, combined with a multi-discipline school of learning and unique cultural traditions.
In this study, calligraphy art collectors, antique dealers, art agents, and art experts were interviewed. Companies and experts with decades of practical experience in art market operations were adopted as the research subjects. The systems thinking method was applied to analyze and summarize the case study data. A causal loop diagram for new business models in ancient calligraphy art market management and the innovation ecosystem was drawn. Causal loops for the development of technological innovation between calligraphy art scientific identification and new business-model ancient calligraphy art market management were explored. Therefore, the interrelatedness and effects of technological innovation, scientific identification of calligraphy art, and new business models of ancient calligraphy art management were confirmed, leading to the development of new business models for ancient calligraphy art market management.
The ancient calligraphy art market heated up greatly after 2012, with prices for domestic and foreign works rising rapidly. Calligraphy works by famous calligraphers have entered the “multi-million-dollar area”. Based on recommendations by follow-up studies on ancient calligraphy art market management and digital innovation growth strategies, and after years of research preparation with the involvement of collectors, antique dealers, art brokers, and experts, the Calligraphy Scientific Identification Filing and Certification System has been officially launched. The importance of identifying, certifying and cataloging calligraphy works: Cataloging scientific identifications of calligraphy art allows effectively regulating business malpractices in ancient calligraphy art market management, and ensures the sound development of the ancient calligraphy art market. Ancient calligraphy art market management and development can achieve all-around popularity, goodwill, word-of-mouth, and trust. The revolution of new scientific identification technologies will provide more diverse, more precise calligraphy identification services, extend market popularization for new collectors in the ancient calligraphy art market, and expand the scale of the ancient calligraphy art market. The standardized, scientific, unified application of these business models, technical innovations, and transformational practices are also essential trends for industrial transformation. |
